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Build relationships with your subscribers when you get someone's email address, you can communicate with them as often as you like. This makes email key to your relationship marketing strategy , as an effective way to build customer loyalty. Stronger relationships lead to great benefits, such as: repeat purchases product references or emails more ad impressions higher lifetime value email marketing platforms also offer tools like personalization and targeting – these features help you send emails that feel personal, even if you're sending them to many people at once.

Higher return on investment email marketing is chinese overseas australia number data incredibly inexpensive, because once you have someone's email address, you don't pay anything to contact them beyond the costs of content creation and your email marketing service. These low costs make it easier to achieve a positive return on investment (roi) from your efforts compared to more expensive marketing channels. Easily quantifiable most email marketing tools will track opens and clicks. They will also provide data on how individual subscribers interact with your messages.

You can also integrate the tool with your e-commerce platform or payment provider to get details on metrics like sales and conversion rates. Highly scalable email marketing scales almost infinitely, because the only restrictions are the number of email addresses you have, and it takes the same effort to create and send an email campaign to people as it does to million. Additionally, you can use email marketing automation to launch custom customer workflows that run indefinitely until you disable them.