4 lessons for companies after 1 year of pandemic

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After 1 year of pandemic, living in a highly challenging scenario, we can identify developments that some accelerated changes have brought to our daily lives.

Whatever your view of this period, it is undeniable that adverse situations always lead us to reflect, learn and find new solutions. Especially for companies, these changes have revolutionized the relationship with work and team management.

Based on this, the Lowtax team selected 4 major lessons that the Coronavirus crisis has brought to companies and organizations. Want to know what they are? Check them out below!

1 – Reinvention
Social isolation has caused a profound change in people's behavioral habits. Consequently, this has also changed business dynamics.

In light of this, many companies had to deal with major chile whatsapp lead crisis management for the first time. Some, which already had a strategic plan to deal with adverse situations, had to implement a plan to adapt to new processes and new ways of working. Many others had to close their doors.

However, while on the one hand we had a chaotic scenario of companies with no alternatives to continue, on the other extreme, some entrepreneurs saw opportunities through marketplaces and delivery. Therefore, the key factor in this major change lies mainly in the development of planning and crisis management, in addition to the ability of each business to reinvent itself.


2 – Hybrid work and flexibility
Another change that directly impacted organizations was the migration from physical to digital spaces and processes.

The use of digital tools for time management and task management has never been so widespread. Not to mention the expansion of subscriptions to videoconferencing tools, such as Zoom, Microsoft Teams, etc.

Remote work was a good alternative for many, but it brought major challenges related to engagement and proximity with the team for managers. Even so, few companies are thinking about resuming 100% in-person activities, adopting a hybrid system. In other words, a more flexible work system that allows for interpersonal contact.

Therefore, we highlight a great learning experience for organizational culture: flexibility in routine and work processes.

3 – Digital Transformation
Digital transformation has been essential for most companies to continue operating. However, it has obviously affected each organization differently. Some examples include: – Cloud storage


With teams working remotely, cloud computing and file transfer solutions have become essential to daily processes.

The intranet and physical storage devices, such as flash drives, have given way to tools that allow sharing files and data in the cloud, such as Dropbox, Google Drive and Microsoft OneDrive.

– Strengthening e-commerce

Many companies have migrated their processes to the digital environment.

According to the Brazilian Association of Electronic Commerce (ABComm) , between April and September 2020, 11.5 million people made their first purchase online. The association also recorded the creation of more than 150,000 new online stores during the period. In addition, another study by Neotrust Compre&Confie, in partnership with ABComm, indicated that the number of e-commerce transactions grew by 80% between January and August 2020. Revenue was 75.5% higher compared to the same period in 2019.

Digital transformation is no longer a trend, but, for many, a super-powerful reality.

4 – Communication
In times of social distancing, leadership posture has never been such an elementary issue as it is today.

Today's leaders need to develop skills that were previously not as in demand, such as being more present and creating greater proximity with employees to understand the challenges of working from home or remotely. However, without putting pressure on the team.

With more empathetic, facilitating, flexible, positive and strategic leadership, the team of employees tends to be more engaged and committed to results, even when working remotely.

And what lessons can you learn from this period? In business terms, Lowtax is a digital accounting and smart management company that has managed to adapt easily to this period. In addition to already having a structure based on digital processes, it has collaborated to help companies during this abrupt transition.