Email Marketing
The next integral property of email marketing is automation. No one does manual mailing. Letters are sent to subscribers automatically. Moreover, this process can be customized to the needs of a specific company in accordance with the sending conditions. For example, letters can be sent only to website visitors who have placed an order but not paid for it.
Automation saves time. However, you still need to monitor the process. Sometimes, the behavior of the subscriber base shows that the mailing is no longer relevant and requires updating.
Email marketing as a separate instagram database tool has its own characteristics. And yet, it is worth trying for all beginning entrepreneurs at least to understand the technology itself. For example, you can send simple letters to clients confirming registration on the site.
7 Sales Tools for an Online Store
Quality catalog
With the help of a beautifully designed catalogue, the seller demonstrates the product range to consumers in the most presentable form. Among other things, this motivates people to buy the product. How and in what proportions to show the products is decided by the seller himself.
But first, it is necessary to think through the structure of the catalog so that finding the desired item is not difficult for the reader. It is useful to divide the product range into categories and subcategories (for example, within "Children's clothing" select the sections "Clothing for girls" and "Clothing for boys"). This will allow the client to immediately get their bearings when searching for the item they need.
Products can be given different characteristics – body or fabric color, dimensions, weight, etc. Each parameter is illustrated accordingly. For example, when choosing a blue dress, the user should see a product of exactly this color.
Offer to buy something else
To increase the average bill, it makes sense to introduce a category of additional (or related) goods. For tableware sets, these could be, for example, napkins, decorative items or other kitchen sets. Additional products are selected for each product group separately. Thanks to this approach, it becomes easier for online store visitors to make a choice.
Sales tools for online store
Implementation of bonuses, promo codes and discount promotions
By introducing promo codes, the store owner can study customer acquisition channels for profitability. For example, exclusive discounts are provided only to mailing list subscribers, and the effectiveness of this method is assessed based on the results. Or you can issue a promo code to users who came on the recommendation of a blogger.
Discounts are used to organize sales. This is conveniently done in the catalog by crossing out the old price and adding a new, reduced one. Bright labels with inscriptions like "SALE -25%" help to attract additional customers.
Sale of goods on order
In order not to miss customers, set up a pre-order form for items that are currently out of stock. This way, you can additionally track demand for this particular item. And as soon as the item is available, the customer is notified and re-visits the site.