Transition to new markets and niches
Posted: Wed Jan 22, 2025 6:34 am
There are many known cases of effective implementation of this strategy. Action options:
Development of new directions , in particular, entry into the foreign market. Let's say that a meat production company has started to automate its activities and implement information systems, as a result of which it has acquired significant experience and simultaneously started selling IT products in its field.
A similar approach was taken by the company Natura Siberica, which operates in Russia, but imports most of its components from abroad.
In 2014, due to the rise in exchange rates caused by the crisis, revenues fell sharply, as production costs were extremely high. It was then decided to launch the business in other regions – first in Estonia, then in Europe and finally in the USA, which allowed us to occupy new markets and move on to concluding currency contracts.
Implementation of mom database partnership programs . Such directions are currently leading to successful results; there are various agreements, communities where joint discussions are conducted. Thus, for a company selling ceramic tiles, it is possible to cooperate with manufacturers of wallpaper, furniture, etc.
This also includes participation in various events. Let's imagine that a company engaged in the sale of materials in the cosmetics industry has begun to regularly organize seminars for its clients and even for its partners' customers. The result is a rapid increase in sales after each event.
Transition to related areas. Expanding activities on related sites allows you to find sources of additional income.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
Development of new directions , in particular, entry into the foreign market. Let's say that a meat production company has started to automate its activities and implement information systems, as a result of which it has acquired significant experience and simultaneously started selling IT products in its field.
A similar approach was taken by the company Natura Siberica, which operates in Russia, but imports most of its components from abroad.
In 2014, due to the rise in exchange rates caused by the crisis, revenues fell sharply, as production costs were extremely high. It was then decided to launch the business in other regions – first in Estonia, then in Europe and finally in the USA, which allowed us to occupy new markets and move on to concluding currency contracts.
Implementation of mom database partnership programs . Such directions are currently leading to successful results; there are various agreements, communities where joint discussions are conducted. Thus, for a company selling ceramic tiles, it is possible to cooperate with manufacturers of wallpaper, furniture, etc.
This also includes participation in various events. Let's imagine that a company engaged in the sale of materials in the cosmetics industry has begun to regularly organize seminars for its clients and even for its partners' customers. The result is a rapid increase in sales after each event.
Transition to related areas. Expanding activities on related sites allows you to find sources of additional income.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free