Real Data

Email marketing benchmarks are the email marketing equivalent of race days. Use them to compare your email metrics to companies in your industry and see how your campaigns stack up. To help you measure email performance, we’ve analyzed our internal data to compile a comprehensive list of industry benchmarks. We’ve also included insights and best practices to help you improve. Read on to learn the results of our analysis and use the data as a foundation for your campaign goals for about the data we analyzed data from over , approved mailerlite customer accounts based in the us, canada, and the uk in we only included email marketing campaigns sent to more than recipients.

The final dataset included over one botim data million campaigns. Note on metrics apple mail privacy protection went into effect in september apple mail now masks ip addresses and prevents senders from seeing whether or not recipients opened their emails. These changes have boosted email marketing open rates, as messages sent to apple mail accounts are automatically marked as opened. They also affected email marketing metrics that are a percentage of total opens, such as unsubscribe rate and click rate.

Learn more about how changes to apple's privacy policy may have affected your campaign metrics. Email marketing statistics across all sectors (benchmarks) first, here are the overall email marketing averages across all industries. They're a good guide to see how you compare to all the accounts in our database. Average open rate: of total recipients who opened the email. Average click-through rate: who clicked on the email out of the total number of recipients to whom it was delivered.