Complete Guide to LinkedIn Ads and How to Create an Effective Campaign (2024 Guide)
Posted: Wed Jan 22, 2025 6:17 am
DEFINITION OF THE OBJECTIVE
The first thing you need to do to advertise better on LinkedIn, as on any other site, is to have clear objectives. If you know exactly what you want to do, you are much closer to doing it well. Well, on LinkedIn we find different objectives like the ones we have in the table. In addition, later we will see how the advertising formats you should choose will depend on your objectives, whether they are to gain visibility, get leads or strengthen the relationship with those you already have.
You can choose from six formats and combine them in different ways depending fast food email database list on the needs of your business. These are the advertising tools that LinkedIn offers you:
PRECISE AND POWERFUL SEGMENTATION
Segmentation is a fundamental element for carrying out a successful advertising campaign on LinkedIn, and LinkedIn Ads has a very powerful and highly effective segmentation. Good segmentation allows for greater interaction and this generates higher conversion rates, and LinkedIn allows you to get your message to the right person at the time when they are most interested.
LinkedIn Ads targeting is said to be very powerful due to the vast amount of professional data on LinkedIn, as users share detailed information about their work experience, education, skills, certifications, and group affiliations. LinkedIn Ads leverages this information, allowing advertisers to select their audience based on criteria such as industry, company size, job title, skills, and even educational and professional background . This ability to target in such a detailed manner not only ensures that advertising on LinkedIn is relevant, but also increases the chances of reaching an audience that is genuinely interested in the product or service offered.
On the other hand, as we mentioned above, the segmentation offered by LinkedIn Ads is especially valuable in B2B campaigns since you can reach a quality audience made up of influencers, decision makers and executives, because when users complete their LinkedIn profiles, they provide information about their work experiences, their companies, their skills, etc.
LinkedIn user profile example.
This means you can segment users using detailed profile information and allows you to reach users using the following segmentation filters:
In addition to the segmentation filters we mentioned above, LinkedIn allows you to upload lists of users from your CRM and create similar audiences (Look-alike). It is also possible to generate custom audiences to carry out retargeting campaigns aimed at users who have seen a video, interacted with it, or viewed a previously published ad.
Another key aspect when creating a campaign is that by setting up segmentation, you can gain more detailed insights into your audience using the ‘Performance Forecast’ tool. This option allows you to analyse the size of your target audience and its distribution by segment, providing valuable data to optimise your strategy.
The first thing you need to do to advertise better on LinkedIn, as on any other site, is to have clear objectives. If you know exactly what you want to do, you are much closer to doing it well. Well, on LinkedIn we find different objectives like the ones we have in the table. In addition, later we will see how the advertising formats you should choose will depend on your objectives, whether they are to gain visibility, get leads or strengthen the relationship with those you already have.
You can choose from six formats and combine them in different ways depending fast food email database list on the needs of your business. These are the advertising tools that LinkedIn offers you:
PRECISE AND POWERFUL SEGMENTATION
Segmentation is a fundamental element for carrying out a successful advertising campaign on LinkedIn, and LinkedIn Ads has a very powerful and highly effective segmentation. Good segmentation allows for greater interaction and this generates higher conversion rates, and LinkedIn allows you to get your message to the right person at the time when they are most interested.
LinkedIn Ads targeting is said to be very powerful due to the vast amount of professional data on LinkedIn, as users share detailed information about their work experience, education, skills, certifications, and group affiliations. LinkedIn Ads leverages this information, allowing advertisers to select their audience based on criteria such as industry, company size, job title, skills, and even educational and professional background . This ability to target in such a detailed manner not only ensures that advertising on LinkedIn is relevant, but also increases the chances of reaching an audience that is genuinely interested in the product or service offered.
On the other hand, as we mentioned above, the segmentation offered by LinkedIn Ads is especially valuable in B2B campaigns since you can reach a quality audience made up of influencers, decision makers and executives, because when users complete their LinkedIn profiles, they provide information about their work experiences, their companies, their skills, etc.
LinkedIn user profile example.
This means you can segment users using detailed profile information and allows you to reach users using the following segmentation filters:
In addition to the segmentation filters we mentioned above, LinkedIn allows you to upload lists of users from your CRM and create similar audiences (Look-alike). It is also possible to generate custom audiences to carry out retargeting campaigns aimed at users who have seen a video, interacted with it, or viewed a previously published ad.
Another key aspect when creating a campaign is that by setting up segmentation, you can gain more detailed insights into your audience using the ‘Performance Forecast’ tool. This option allows you to analyse the size of your target audience and its distribution by segment, providing valuable data to optimise your strategy.