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The difference between strategic management and strategic planning

Posted: Wed Jan 22, 2025 6:02 am
by Maksudasm
Strategic management is impossible without the same planning, but the difference between these concepts is quite significant. The first is a system of measures aimed at implementing the chosen strategy. While the second is an assessment of the current state of affairs, as well as the external and internal environment, in order to decide on further measures to achieve the set goals. Let's consider both of these concepts in detail.

Strategic management in the organizational system of the enterprise

This is a continuous process of company management, implemented by developing and implementing a strategy that links long-term goals with the tactics the company uses to achieve them. Strategic management in an organizational system is aimed at implementing the enterprise's mission, strengthening and developing competitive advantages, reducing costs, and optimizing and increasing the efficiency of all business processes.

Strategic management physician database in the organizational system of the enterprise

Strategic planning in the organizational system of the enterprise

It is aimed at assessing current market conditions, studying competition, analyzing the company's available resources in order to determine a plan for further action to achieve the set goals. Clear organization of strategic planning at the enterprise allows you to determine the current state of the external environment, identify real and potential threats, look for opportunities for further development of entrepreneurial business and, based on available data, work out subsequent steps to implement the selected long-term management policy.

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Strategic planning includes five stages:

Defining the organization’s mission, setting goals and objectives.

Research and assessment of the internal and external environment: collection of all available data, study of competitors, analysis of the company's available resources, search for potential opportunities, identification and development of risks.

Selection and justification of management strategy.

Implementation of the developed long-term plan of the company.

Monitoring the implementation of tasks, analysis of results.

An integral part and the most important result of planning at an enterprise is a strategic program, which contains the results of all conducted research and analysis, the rationale for the chosen policy, a set of tactical measures and tools with which the company will achieve its goals in the long term.

Developing a strategic plan is a very labor-intensive process. To ensure that the costs of developing it do not ultimately exceed the expected benefits of implementing it, these costs should be included in each relevant session of the organization. This will allow plans to be turned into concrete actions more quickly.

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