7 Examples of Effective Guerrilla Marketing
Posted: Wed Jan 22, 2025 5:47 am
Student parties
Tinder's subscriber base was expanding in a very interesting way. First, the developers pushed the app to all their friends. And then they went partying at student parties. At some, they hit on girls and invited them to register in the app. The next day, at other parties, they told the guys that there was an app where girls from a nearby university hang out, and all of them were beauties. It's clear that the youth fell for all of this, and with pleasure.
Library flash mob
The story is about the American gcash database brand Warby Parker, which produces lenses, frames, and sunglasses. The company really wanted to present its products at New York Fashion Week, but how to do it without connections and big money? - With the help of an unusual "guerrilla" action! Literally on the eve of the Week, the company organized a meeting for editors in the library, and popular models in Warby Parker glasses and blue books in their hands had already gathered there. The media representatives rushed to take pictures and write something, almost without saying a word during the entire meeting.
This is, of course, an example of hooligan marketing, but the effect was achieved: all the newspapers wrote about the unusual flash mob, and Warby Parker became the talk of the town in fashion circles.
Like a body in the trunk
We are talking about advertising for the American drama series The Sopranos about an Italian-American mafia family in New Jersey. The series was shown on the HBO (Home Box Office) channel and caused a storm of resonance. Critics were outraged by the way the life of the mafia was shown, the oppression and violence against people that was allowed, with the violation of conceivable moral standards.
Examples of Guerrilla Marketing
This is the kind of advert HBO launched in anticipation of the series. Yes, it looks aggressive, but the creativity is obvious. And you can think anything you want here, imagine that the Soprano clan dealt with the poor taxi driver for some reason. Or maybe there is no driver at all - here you can fantasize endlessly.
A little protein
A very original way to expand the circle of subscribers (and therefore clients) was invented in America by the developers of virtual telephony Grasshopper.
First, the company wrote down 5,000 names of the most successful businessmen in the United States. And then sent them gifts, namely, a bag of chocolate-covered grasshoppers. On each bag was written: “You have fulfilled your dreams. What else have you not tried? For example, chocolate-covered grasshoppers. They are farm-raised and rich in protein. This is not only unusual, but also very healthy food.”
A link was immediately added, by clicking on which a person would get to a site where an inspiring video was shown. Of course, impressed, the businessmen bragged about such an unusual gift to their subscribers. And this came out to as many as 875 thousand people. The result is 8 thousand views of the video during the day
Tinder's subscriber base was expanding in a very interesting way. First, the developers pushed the app to all their friends. And then they went partying at student parties. At some, they hit on girls and invited them to register in the app. The next day, at other parties, they told the guys that there was an app where girls from a nearby university hang out, and all of them were beauties. It's clear that the youth fell for all of this, and with pleasure.
Library flash mob
The story is about the American gcash database brand Warby Parker, which produces lenses, frames, and sunglasses. The company really wanted to present its products at New York Fashion Week, but how to do it without connections and big money? - With the help of an unusual "guerrilla" action! Literally on the eve of the Week, the company organized a meeting for editors in the library, and popular models in Warby Parker glasses and blue books in their hands had already gathered there. The media representatives rushed to take pictures and write something, almost without saying a word during the entire meeting.
This is, of course, an example of hooligan marketing, but the effect was achieved: all the newspapers wrote about the unusual flash mob, and Warby Parker became the talk of the town in fashion circles.
Like a body in the trunk
We are talking about advertising for the American drama series The Sopranos about an Italian-American mafia family in New Jersey. The series was shown on the HBO (Home Box Office) channel and caused a storm of resonance. Critics were outraged by the way the life of the mafia was shown, the oppression and violence against people that was allowed, with the violation of conceivable moral standards.
Examples of Guerrilla Marketing
This is the kind of advert HBO launched in anticipation of the series. Yes, it looks aggressive, but the creativity is obvious. And you can think anything you want here, imagine that the Soprano clan dealt with the poor taxi driver for some reason. Or maybe there is no driver at all - here you can fantasize endlessly.
A little protein
A very original way to expand the circle of subscribers (and therefore clients) was invented in America by the developers of virtual telephony Grasshopper.
First, the company wrote down 5,000 names of the most successful businessmen in the United States. And then sent them gifts, namely, a bag of chocolate-covered grasshoppers. On each bag was written: “You have fulfilled your dreams. What else have you not tried? For example, chocolate-covered grasshoppers. They are farm-raised and rich in protein. This is not only unusual, but also very healthy food.”
A link was immediately added, by clicking on which a person would get to a site where an inspiring video was shown. Of course, impressed, the businessmen bragged about such an unusual gift to their subscribers. And this came out to as many as 875 thousand people. The result is 8 thousand views of the video during the day