Is it made up of different colors, logos, and voices? What do you think your brand says about your business? Studies show that 45% of a brand’s image can be attributed to what it says and how it says it, so it’s important to consider how others view your brand when you’re creating or modifying it. Here are 10 ways to build your business’ identity through your branding: 1.
Giving it a name. If you are a new business, the first part of your brand you should establish is your name. Your name doesn’t need to describe exactly what you do, but it should be relevant and easy to remember. uk telegram data If you’d like to include what you do in your name, a tagline can be added to your logo and other locations where your name appears.
, apply brand names to all of the products and services you offer so people will associate them with your brand. 2. Reaching your audience. Your business has a target audience and your brand should speak to this group. To inform your branding and other marketing strategies, you should create a customer persona to help focus your marketing efforts. To help you, we’ve created a Customer Persona Checklist.