Focus on differentiation

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Maksudasm
Posts: 790
Joined: Thu Jan 02, 2025 6:46 am

Focus on differentiation

Post by Maksudasm »

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been cash app database concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
Download template
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Other competitive strategies
Let's look at a few more well-known competitive strategies, the effectiveness of which has been proven more than once by large companies.

Kotler's Competitive Strategies
Their classification varies depending on their role in the target market:

Leader's strategy. It is based on increasing the level of manufactured goods, protecting the occupied market segment and increasing the company's market share.

Strategy of a contender for leadership. It is realized by occupying a larger part of the segment and striving to lower the position of successful competitors.

Follower strategy. This is about the possibility of duplicating, modifying and adapting the leader's products with their subsequent production and bringing them to successful market positions.

Nicher strategy. Consists of choosing a narrow specialization and becoming a monopolist.

Kotler's Competitive Strategies
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