Create a frictionless customer experience with Data Exchange
Posted: Wed Jan 22, 2025 5:29 am
It is not enough to have information; to achieve a frictionless customer experience, data management or Data Exchange is essential.
Customers have changed the way they interact with companies and are much more dynamic, impatient and demanding. To respond and maintain a good customer experience, data is today the most valuable asset a company can manage.
When it comes to improving customer experience, prevention is always better than cure. What does this mean? We all want to avoid friction and setbacks in commercial operations, and to do so, it is zalo database to anticipate problems rather than having to solve them on the fly. Correct interconnectivity between different data sources allows companies to achieve a 360-degree view and proactively manage their data-driven strategies.
Less than half of companies manage to analyse more than 50% of their data. And most of them don't really know what data they have.
Source: IDC survey
We all want to deliver great experiences to our customers, and we know that data generated inside and outside the company can help us better understand behavior. For example, data collected in recent years shows that baby boomers prefer face-to-face contact and email, while millennials are more likely to use social media and mobile phones.
But, even though the data is there, in practice it is difficult to access it if we do not have an adequate integration strategy. What we mean is that it is not enough to have information, data management or Data Exchange is essential to orchestrate all this data flow and give it the accessibility and availability necessary to operate.
Recent IDC surveys highlight that 70% of managers and directors confirm that in the last 12 months their executives asked for decisions to be more focused on data; and 87 % of CXOs stated that becoming a smarter company is their main priority for the next 5 years.
Processes, applications, channels, touchpoints: data directors must be faithful advocates of simple experiences. Each company can define different architectural strategies to organize its data, but always focused on maintaining a 360 view of what is happening with its customers.
65 % of organizations reported that the pandemic exposed gaps and deficiencies in their analytical models, prompting a re-evaluation of plans and possible scenarios.
Source: IDC
Nothing is forever
We are going through a year of strong changes without interruption. A few months ago, at the MIT CDOIQ 2020 Symposium , the JDRF organization won an award from the International Society of Chief Data Officers for its work in creating frictionless experiences for its community. There are many and varied success stories like this, but it must be taken into account that, to reach these levels of efficiency, it was first necessary to go through a process of trial and error.
The selection of a data exchange method is not usually definitive; companies need to know the advantages and particularities of each method and evaluate them according to the properties of their business: quantity and frequency of data, periodicity of updates, breadth of the spectrum and access to the different equipment of the company are some variables that will make the work efforts go in one direction or another .
Customers have changed the way they interact with companies and are much more dynamic, impatient and demanding. To respond and maintain a good customer experience, data is today the most valuable asset a company can manage.
When it comes to improving customer experience, prevention is always better than cure. What does this mean? We all want to avoid friction and setbacks in commercial operations, and to do so, it is zalo database to anticipate problems rather than having to solve them on the fly. Correct interconnectivity between different data sources allows companies to achieve a 360-degree view and proactively manage their data-driven strategies.
Less than half of companies manage to analyse more than 50% of their data. And most of them don't really know what data they have.
Source: IDC survey
We all want to deliver great experiences to our customers, and we know that data generated inside and outside the company can help us better understand behavior. For example, data collected in recent years shows that baby boomers prefer face-to-face contact and email, while millennials are more likely to use social media and mobile phones.
But, even though the data is there, in practice it is difficult to access it if we do not have an adequate integration strategy. What we mean is that it is not enough to have information, data management or Data Exchange is essential to orchestrate all this data flow and give it the accessibility and availability necessary to operate.
Recent IDC surveys highlight that 70% of managers and directors confirm that in the last 12 months their executives asked for decisions to be more focused on data; and 87 % of CXOs stated that becoming a smarter company is their main priority for the next 5 years.
Processes, applications, channels, touchpoints: data directors must be faithful advocates of simple experiences. Each company can define different architectural strategies to organize its data, but always focused on maintaining a 360 view of what is happening with its customers.
65 % of organizations reported that the pandemic exposed gaps and deficiencies in their analytical models, prompting a re-evaluation of plans and possible scenarios.
Source: IDC
Nothing is forever
We are going through a year of strong changes without interruption. A few months ago, at the MIT CDOIQ 2020 Symposium , the JDRF organization won an award from the International Society of Chief Data Officers for its work in creating frictionless experiences for its community. There are many and varied success stories like this, but it must be taken into account that, to reach these levels of efficiency, it was first necessary to go through a process of trial and error.
The selection of a data exchange method is not usually definitive; companies need to know the advantages and particularities of each method and evaluate them according to the properties of their business: quantity and frequency of data, periodicity of updates, breadth of the spectrum and access to the different equipment of the company are some variables that will make the work efforts go in one direction or another .