If you want to maintain your sender reputation

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But you can also ensure that they actually want to receive communications from your company. This is a powerful way to detect typos and fake email addresses. 3.- Keep your database clean and updated If you don't take care of your databases by cleaning them often, you are likely to find yourself with increasing percentages of bounced emails, which can be of two types: Soft bounce, which occurs when there are specific problems with email delivery. For example, the inbox is full. Hard bounce , which occurs when it is known for certain that the email will never reach its recipient.


It is a permanent rejection that is usually due to the gmail email list email address no longer existing. Or it could be a spam trap. Bounces do nothing for your campaigns and negatively impact future deliverability.it's important to resolve bounces. 4.- Use an email marketing platform with a guaranteed reputation Email marketing platform to combat spamtraps A good portion of emails sent with permission to the right people never reach their inboxes due to poor choice of the right email marketing provider. The email marketing software you use must be aware of all legislative requirements.


As well as anti-spam policies. Therefore, the choice of the email marketing campaign management platform is transcendental . Do you know what types of emails you should be sending to your contact list? If you have opted for an email marketing strategy, there is no doubt that you are aware of the potential of this channel. It is quite another thing to know how to reach your user and make your campaigns shine. While collecting information to build a quality database takes a lot of time and effort, the ultimate goal isn't to have billions of subscribers.