Guide to creating a perfect LinkedIn profile

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Social selling is part execution and part reputation. If you're writing insightful blog posts for your prospects, replying to their tweets, and liking and sharing content... your activity is a bit sparse, believe it or not. But if your LinkedIn profile shows experience from 3 years ago, your photo is from your graduation, etc., then you can't really be called a social seller.

If you really want to get started, you should start by updating your LinkedIn profile. At the same time that you are looking for prospects and finding out more about them, they are also looking at your profile to make sure whether you are worth doing business with or not. Don't spoil a good conversation or interaction with an outdated, sparse or error-filled profile.

So, what should your LinkedIn profile look like? Don't worry, at the end of this dental email database lists post you will find an infographic in which you can see what the ideal LinkedIn profile looks like section by section.

1. Use a descriptive and attractive title
It is advisable to answer these two questions: who do you help? How do you help them? The title should be a mini value proposition containing active verbs and vocabulary. For example: I have helped more than 200 B2B companies save more than 2M euros through outsourcing solutions.

2. Use a professional photo
A good profile photo can get an inMail response rate of up to 40%. Choose a professional photo that is not too “stiff.” Better yet, choose a high-resolution photo that will make your buyer feel safe when trusting you with their business.

3. Include your contact information
Don't forget to include your email address, phone number, links to your social networks, blog or even your company so that it is easier for your prospects to get in touch with you.

4. Add keywords to your description
Write a description of about 3 paragraphs with a few (3 or 4) sentences each. Make sure to include the keywords you think your prospects are using in their searches.

- Paragraph 1 : reiterate what you mentioned in your headline

- Paragraph 2 : Be a little more specific about your work, your projects, achievements and of course the companies you have worked for. You should also include a brief explanation of how you have managed to achieve the value proposition of the title.

- Paragraph 3 : Include a call to action that indicates why and how your prospect should contact you.

5. Audiovisual content is important
Showing 2-4 pieces of audiovisual content will capture your prospects' attention. You can include, for example, the announcement of a new blog post or a case study from a large (or well-known) client.

6. Don't skimp on details about your professional experience
This section is not the most important for your prospects, as they are probably most interested in what you do now, but don't forget that your profile is geared towards them. List the different companies you have worked for, your position, and include a brief description of what you did at each one.

It is also important to list 3 to 5 main activities using “bullet points” while keeping the focus on the results that benefited your clients along with the methods and tactics you used.