How to create better social listening queries
Posted: Wed Jan 22, 2025 5:12 am
If you want to get the most out of your social listening tool, azerbaijan b2b leads then you need to understand how to set up and maintain social listening queries. The truth is, query building is more about mindset than anything else. There’s no one way to do it—you just need to know how to ask the right questions.
The following tips will help you create queries that step up your social listening strategy.
Get clear on what will drive value for your business
You know the phrase, “there’s nothing more intimidating than a blank canvas”? Well, the same can be said about blank social listening query fields.
The most common hurdle people experience when getting started with social listening is knowing what to look for. Millions of conversations happen on social media every day. It’s only natural that it might cause some analysis paralysis.
The best way to break through this barrier is to get exceedingly clear on what information will drive the most value for your strategy, your team and your business. To achieve this clarity, ask the following questions:
What are your marketing departments’ top priorities for this quarter and year?
What are your business’ top priorities this quarter and year?
What conversations could yield valuable insights for teams across your business?
Use the answers to these questions to inform a string of keywords that act as the foundation for your social listening query. This can take a lot of shapes. For example, a business concerned with reducing customer churn would benefit from a listening topic to spot trends in their customer experiences. A query with keywords related to their brand, specific product lines and common points of praise or concern can demystify what’s actually causing customers to leave.
The following tips will help you create queries that step up your social listening strategy.
Get clear on what will drive value for your business
You know the phrase, “there’s nothing more intimidating than a blank canvas”? Well, the same can be said about blank social listening query fields.
The most common hurdle people experience when getting started with social listening is knowing what to look for. Millions of conversations happen on social media every day. It’s only natural that it might cause some analysis paralysis.
The best way to break through this barrier is to get exceedingly clear on what information will drive the most value for your strategy, your team and your business. To achieve this clarity, ask the following questions:
What are your marketing departments’ top priorities for this quarter and year?
What are your business’ top priorities this quarter and year?
What conversations could yield valuable insights for teams across your business?
Use the answers to these questions to inform a string of keywords that act as the foundation for your social listening query. This can take a lot of shapes. For example, a business concerned with reducing customer churn would benefit from a listening topic to spot trends in their customer experiences. A query with keywords related to their brand, specific product lines and common points of praise or concern can demystify what’s actually causing customers to leave.