Types of in-app messaging
Posted: Wed Jan 22, 2025 4:58 am
There are numerous types of in-app messages. The simplest is the “banner style notification,” a “ribbon” notification that is placed in different places on your app screen. They typically appear on the first screen of your user’s session. In addition to displaying the message, they can also contain up to two action buttons (CTAs) that allow you to dictate a user path based on their interests.
in-app-banner-example
In-app messages can also be full-page displays that provide more screen space cpa email marketing database to convey your message. In addition to text, these messages can display rich content such as videos and images to have a greater impact on your users.
in-app-full-page-example
Deep linking and social sharing are powerful features in these types of messages that allow you to direct a user to a specific conversion event, such as purchasing tickets.
In-app messaging and content marketing
Like push notifications, in-app messages are temporary in nature and by default unless you add a message center. A message center gives in-app messages a destination in your app for storage and organization. In addition to making it easier for users to find content, they also provide a dedicated content marketing channel that allows you to prioritize your most valuable content to your most loyal user base.
Think about all the content you’re already generating on other digital channels like your website, email campaigns or social feeds that could easily be repurposed. Nike does a great job of showcasing its latest products and content to football fans, creating a virtual content stream of its brand for its users.
New call to action
Use cases and ROI
Some of the most common and powerful uses of in-app messaging are for:
Onboarding : Welcoming a new user is an essential component of a successful marketing strategy. Onboarding highlights the steps they need to take to get started. About 80% of your users are likely to churn after 30 days if you don’t communicate with them. By adding a welcome message or message sequence, you can reduce that tendency by up to 50%.
Feature Introduction – When introducing new features or using important features, use in-app messaging to draw attention and explain how to use it and the benefits that come with it.
Promotional Messaging – The US Open and Nike examples are great representations of using in-app messaging. The key to success is using segmentation to ensure that the message will be valued. In the US Open example, they used geotargeting and previous in-app behavior to identify users close to the event who showed recent purchase intent and received a 32% conversion rate.
Customer Support/Transactional Messaging – Providing users with service updates on their account or recent purchases is another great and highly relevant way to use in-app messages.
in-app-banner-example
In-app messages can also be full-page displays that provide more screen space cpa email marketing database to convey your message. In addition to text, these messages can display rich content such as videos and images to have a greater impact on your users.
in-app-full-page-example
Deep linking and social sharing are powerful features in these types of messages that allow you to direct a user to a specific conversion event, such as purchasing tickets.
In-app messaging and content marketing
Like push notifications, in-app messages are temporary in nature and by default unless you add a message center. A message center gives in-app messages a destination in your app for storage and organization. In addition to making it easier for users to find content, they also provide a dedicated content marketing channel that allows you to prioritize your most valuable content to your most loyal user base.
Think about all the content you’re already generating on other digital channels like your website, email campaigns or social feeds that could easily be repurposed. Nike does a great job of showcasing its latest products and content to football fans, creating a virtual content stream of its brand for its users.
New call to action
Use cases and ROI
Some of the most common and powerful uses of in-app messaging are for:
Onboarding : Welcoming a new user is an essential component of a successful marketing strategy. Onboarding highlights the steps they need to take to get started. About 80% of your users are likely to churn after 30 days if you don’t communicate with them. By adding a welcome message or message sequence, you can reduce that tendency by up to 50%.
Feature Introduction – When introducing new features or using important features, use in-app messaging to draw attention and explain how to use it and the benefits that come with it.
Promotional Messaging – The US Open and Nike examples are great representations of using in-app messaging. The key to success is using segmentation to ensure that the message will be valued. In the US Open example, they used geotargeting and previous in-app behavior to identify users close to the event who showed recent purchase intent and received a 32% conversion rate.
Customer Support/Transactional Messaging – Providing users with service updates on their account or recent purchases is another great and highly relevant way to use in-app messages.