Depending on the opening and conversion rates

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If you know what they like, and why they have subscribed, show them that their opinion counts. 8.- Subscriber cleaning subscriber cleanup Your database is not forever. Remember that. or even the tastes of your subscribers, you may need to clean it up. Therefore, rather than having a huge unfiltered database, the goal should be to have identified and differentiated groups of users. And the best way to achieve this is to focus on the behavior of your current contacts so that future communications are appropriate. 9.- Increase the email opening rate It seems like one of the most obvious advantages of filtering your subscribers, but in many cases it is forgotten. There are many factors that influence the opening of emails, but if you segment correctly, the probability of improvement is great, as shown in the image above.


If, in addition to carefully choosing the people to gambling email list whom you are going to send the message, you take into account what has already been said about sending valuable messages, your opening rate will increase. And, of course, it is logical that the conversion rate will also increase. 10.- Helps find opportunities for improvement Segmentation is essential to building your buyer persona . To get to know your subscribers, how they interact with your messages, what type of content they like, or how often they prefer you to send them a message. Analyzing this information is super interesting. There is nothing more valuable than the knowledge obtained from grouping data . Analyzing this information can help you not only with email marketing actions but also with the general digital marketing strategy on any of the channels through which you interact with your subscribers.