Should the marketing budget be increased or decreased during the off-season?
Posted: Wed Jan 22, 2025 4:50 am
There are two schools of thought about marketing budgets in the off-season. Some people say there is an increase or a decrease. I will share my own opinion. You must first determine whether your product is seasonal or can be sold year-round. If it is a cake, for example, mothers Festival is the peak season for cakes. Based on previous operating experience, I would suggest reducing the advertising budget in the off-season because the demand is relatively low. For example, if your annual advertising is 300,000 yuan and 25,000 yuan per month, you can adjust it in the off-season. It is 10,000, and then increase the amount during the peak season. Only one month before the peak season begins, gradually increase the amount.
In addition, you can also think about your product, what problems will consumers solve by buying this product? Many people buy cake products because of their birthdays. Buy, so targeting customers in the birthday bahamas phone number data group will also have good results. It is recommended that the usual budget is locked in the birthday group, which will achieve better results. It is recommended that you can use the Focus+ function to assist members in label classification. If you want to learn, you can click here Edge focus + label teaching .
If your product has a very obvious demand during the holiday season, I would suggest lowering your advertising budget in normal times and increasing it during peak seasons. The silver bullet must be used in the right place to maximize your turnover.
If the product does not have a particularly low or peak season, you can place ads evenly, or you can create a consumption cycle yourself, just like a department store doing an anniversary celebration. Although department stores have a variety of products and do not have low and peak seasons, they can create a fixed consumer base. The consumption cycle is also a direction that can be considered. For example, I used to have a membership day on the 12th of every month, so that consumers can buy at the most cost-effective time. Advertising at this time will be relatively effective, because there are incentives and discounts, and the results will be relatively good.
In addition, you can also think about your product, what problems will consumers solve by buying this product? Many people buy cake products because of their birthdays. Buy, so targeting customers in the birthday bahamas phone number data group will also have good results. It is recommended that the usual budget is locked in the birthday group, which will achieve better results. It is recommended that you can use the Focus+ function to assist members in label classification. If you want to learn, you can click here Edge focus + label teaching .
If your product has a very obvious demand during the holiday season, I would suggest lowering your advertising budget in normal times and increasing it during peak seasons. The silver bullet must be used in the right place to maximize your turnover.
If the product does not have a particularly low or peak season, you can place ads evenly, or you can create a consumption cycle yourself, just like a department store doing an anniversary celebration. Although department stores have a variety of products and do not have low and peak seasons, they can create a fixed consumer base. The consumption cycle is also a direction that can be considered. For example, I used to have a membership day on the 12th of every month, so that consumers can buy at the most cost-effective time. Advertising at this time will be relatively effective, because there are incentives and discounts, and the results will be relatively good.