An example of Sprout Social reposting user-generated content on LinkedIn.

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Track in-depth analytics for LinkedIn and other social media networks—all from a single dashboard with Sprout Social.
4. Share a variety of content formats
LinkedIn offers several different content types for a reason. Weave carousels, polls, long-form posts, short posts, articles, images, videos, live events and PDFs into your content calendar.

At Sprout, we switch things up regularly and even repost dominica b2b leads user-generated content on our LinkedIn page.

It’s best practice for LinkedIn SEO to share a mix of educational, promotional and entertaining content that aligns with your brand. Stay updated with new features and trending formats to engage your audience in unique ways and position your brand as innovative and interesting.

And, don’t be afraid to show some personality. It makes your brand feel more authentic and helps you stand out from the competition. And remember, not every content format is going to work for your business and audience. But you won’t know until you try, so keep experimenting and use data to guide your strategy.

Pro tip: Discover various LinkedIn automation tools to increase both the quality and efficiency of your publishing on LinkedIn.

The more backlinks you build from strong domains, the more clicks, views and “link juice” you’ll get, and the more likely your page is to rank higher in both LinkedIn and Google searches.