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But writing your calls to action using language that primarily attracts your ideal client is one of the most effective tools to achieve your goals. Take the example of personal hygiene products company Manpacks. This is a service that allows customers to create individual packages containing a wide range of hygiene and personal care products. It shows how word choice can affect conversion rates. The inclusion of the word “build” not only attracts the target audience, In fact, imagine how different this CTA would be if words like “Get” or “order” had been used. 6.- A/B Test for all your CTAs A landing page, like an email, needs to be tested almost entirely. You have to analyze which headline resonates best with the audience, which colors are most suitable, the images, the videos… And of course, the calls to action.


The call to action button is one of the most forex email list important elements of any digital marketing campaign. It is what will lead the user to complete the purchase process. Therefore, finding an eye-catching CTA that calls on users to act quickly is something that you will achieve more easily with an effective A/B test. In it you will have to look at the different aspects that make up the call to action: The text. You will have to try several colors. The size. The position. Etc. However, perhaps the best advice for writing irresistible CTAs is to rely on professionals who manage your landing pages and help you create the ideal context for each call to action. And in this sense, more and better tools are emerging all the time to help you automate all kinds of digital marketing processes.