Amazon A10 Search Engine, what is it?
Posted: Wed Jan 22, 2025 4:22 am
Amazon A10, a subsidiary of Amazon based in Palo Alto, California, developed its technology to help match customer search queries with the most appropriate products on Amazon. The A10 search engine is considered by all sellers to be the brains behind the entire SEO process, and as such, it is crucial to understand how the A10 algorithm works.
A10 search engine cognition is largely focused on its “revenue per click” capabilities, which is Amazon’s ultimate goal. Every time a customer searches for a product on the platform, they should be matched with the best possible options from Amazon’s catalog, increasing the likelihood of generating sales and revenue.
Now that you have an idea of how Amazon's core technology works, it's time to learn how the A10 search engine can be your ally in boosting your product rankings on the platform.
Essential Ranking Factors on Amazon
If you're a new seller on Amazon, it can be overwhelming to think about how your products will rank higher. You'll be up against fierce competition and an ever-developing search engine algorithm, and it's for this reason that most businesses hire an Amazon specialist SEO consultant for help. While there are no exact ways to determine how Amazon A10 targets customer queries and results right now, there are suggestions that can help make your products more visible.
After all, the A10 search engine is a smart tool that you can use to your advantage by matching your products to the right customers. These two ranking factors are:
Selling high quality products at a fast pace
Mastering the art of Amazon keywords
Factor 1. Sales speed
Sales velocity is a metric that Amazon uses to reflect how quickly a product sells within the marketplace, and it doesn’t just let sellers know how they’re performing. The connection of sales velocity to SEO on Amazon is relatively straightforward: the faster and more money you generate on the Amazon platform, the higher your ranking will be. If you set up a compelling sales resume for Amazon, they’ll be more than happy to give you special preference.
amazon-sales-speed
In addition to establishing an effective SEO strategy, sales velocity can also be boosted by launching pay-per-click (PPC) advertising campaigns, through analysis of product conversion rates, or by increasing customer reviews. Some well-connected sellers also network with other Amazon sellers to collaborate and help each other's businesses through "referral traffic."
Determining and increasing sales velocity rates is vital to achieving success on Amazon. If you want to make some noise and get noticed on the platform, consider investing in these techniques.
Factor 2. Keyword dominance
Amazon keywords are crucial to the entire SEO process. They are tools on Amazon that help your ecommerce site connect with your audience on the platform based on what they are searching for. If you don’t use the right keywords, how else will the search engine understand your products and push them to the top of the results page? A10 may be a smart piece of technology, but it won’t detect what your product is unless you use the appropriate language to speak to it.
To get started, here are some helpful tips for optimizing your keyword usage on Amazon:
Determine and focus on your target audience. The first step in choosing the right keywords is to determine who you are trying to reach. Are you in the business of selling supplements for example? Try to target keywords relevant to the supplement market and avoid using generic keywords.
Include your keywords in product listings. To rank highly in Amazon searches, carefully selected keywords should then be included in all product listings. Remember, you only need to use a keyword once to rank higher. If you use the same keyword on all sites, you'll just be wasting space that could be used for other keywords.
Learn how to use backend keywords. Simply put, backend keywords are keywords that customers can't see on the platform. If you already have a list and don't want to include all of them, you can put them as your backend keywords. This way, you'll be able to rank for other searches and maximize your leads.
Implementing these strategies can help the search engine learn more about your products and subsequently rank you higher on the platform to connect with your customers.
Lesson 1. Writing irresistible sales copy
Good copy is a text that persuades, without a doubt. On other platforms, sales copy can be ineffective for consumption, as customers do not like this type of language. Amazon is a different story. Your target audience is ready to buy products in real time, so a well-written copy can make the difference between you and your competitors.
Typically, optimized copy should include the following key elements:
- Product title
As the first piece of text your customers will read in your product listing, your product title should be simple and contain the most crucial information about your item. Amazon Seller Central has uploaded style guides to help sellers better structure their titles, and a well-crafted title typically provides the unique features and benefits of the product.
While product titles largely depend on the type of product being sold, selling entrepreneurs include the following details:
Brand
Type and model number
Product type
Size and quantity
Output power requirements
Color
Design
Trademarks or patents (if necessary)
It's important to note that each product type has a corresponding Amazon title formula, so you can't just randomly mix these details into your title. For example, Amazon suggests the following templates for these popular product types:
Cookware: Brand + Model Name + Model Number + Size + Product Type
Televisions: Brand + Model name + Product type + Color
Jewelry: Brand + Product Category + Gender + Metal Variation + Shape + Material + Product Type
Video games: brand + product type + platform type
By optimizing your product title, you will immediately grab your customers' attention and increase the likelihood of your business generating sales.
- Product description
Since Amazon is a completely online platform, the only way sellers can make a sales pitch to customers is through a clear product description. Think of it as an opportunity to persuade customers with the right words in time for their purchasing decision.
Here are some tips on how you can optimize this part of your product listing:
Don’t rewrite. A well-crafted product description doesn’t just mimic what was written in the product title, it expands on its details and makes the benefits a focal point of the text.
Tell a story. If you want to take it to the next level, feel free to tell a story of exactly how the products came to be. It's a real testimonial about the product that presents a unique point of view on why people need it.
Make it readable. Amazon customers typically hate reading long chunks of text, so you should make your product description as concise as possible.
Use SEO tools on Amazon. The product description tab has a suite of tools to choose from, including the ability to put bullets, lists, and bold/italic/underline text. Take advantage of these tools to make your descriptions stand out.
Product descriptions give you a way to speak to your target audience. Why not make the most of it?
- Bullet points
Bullet points are another way to make a compelling case to your target audience for buying your product. In fact, most Amazon customers prefer to read concise bullet points rather than long descriptions. So, it should come as no surprise that they positively contribute to increasing a company’s conversion rates.
We've compiled a quick list of what you can do to write bullet points that convert:
Outline. It's your job as a seller to make sure that bullet points are written differently than your title and description. Instead of being straightforward or telling a story, make a clear outline of the product's best attributes.
Focus on one benefit per point. A great way to engage your audience is to write one individual benefit per point. For example, instead of writing “Easy to use, high quality” in one paragraph, you can separate them into two for better readability.
Be aware of limits. Amazon product listings have a 200-character limit, so make sure your highlights are compact but still packed with important information.
Whenever a product listing has an attractive and formally structured set of bullet points, it will always have an advantage over other listings on the platform.
Lesson 2. Take good quality product photos
High-quality product photos are valuable visual information that Amazon sellers can provide to their customers, as people are naturally drawn to visual images more than other types of content. Despite this seemingly obvious fact, a vast majority of sellers on the platform still don’t realize how important product images are to achieving favorable results.
Good product photography doesn't just mean taking photos of your items. Use specific techniques to showcase your products and make a statement to your audience.
To achieve this, follow these basic tips:
Take high-resolution images and find the right lighting
Use a white background
Take photos from different angles
Lesson 3. Most common SEO mistakes on Amazon
As we approach the end of the post, we are discovering the insights needed to attorney email database analyze the search engine and optimize your product listing. However, you should also know that businesses tend to overlook other parts of the process. They seem insignificant at first glance, but they eventually cause a negative domino effect on a company’s sales performance on Amazon.
Below, we'll tell you about some of the most common mistakes Amazon sellers make with their SEO strategy:
Mismanaging product inventory. The purpose of SEO on Amazon is to increase your brand exposure on the platform so people can buy your products, but it will be useless if you don’t streamline your product inventory process. Overstocking or understocking your inventory will also result in a poor customer experience, so this is something you want to avoid.
Not maintaining SEO strategy. Creating the best Amazon strategy is one thing, but maintaining it is a completely different story. Most Amazon sellers quickly fall down the ranks because they don’t implement strategies to maintain SEO efficiency. For starters, you can track your performance regularly or consider launching a PPC campaign to further increase your visibility on the marketplace.
Not adapting to the search engine. While Amazon’s A10 search engine is incredibly smart, its algorithm continues to mature over time. Amazon sellers become frustrated with these adjustments and fail to maintain their SEO strategies.
Not researching competitors. Despite Amazon’s fiercely competitive atmosphere, only a few smart sellers take the time to research how their competitors perform on the platform. This method is especially useful when you’re trying to find loopholes in your product listings. If you want to know how to improve SEO on Amazon, competitive research is one way to bolster your product listing.
Writing inaccurate information. One of the worst mistakes you can make with your SEO strategy is writing false information on your product listings. This devious trick will only harm your company's reputation, as you are ultimately trying to deceive your potential customers for the sole purpose of making money.
A10 search engine cognition is largely focused on its “revenue per click” capabilities, which is Amazon’s ultimate goal. Every time a customer searches for a product on the platform, they should be matched with the best possible options from Amazon’s catalog, increasing the likelihood of generating sales and revenue.
Now that you have an idea of how Amazon's core technology works, it's time to learn how the A10 search engine can be your ally in boosting your product rankings on the platform.
Essential Ranking Factors on Amazon
If you're a new seller on Amazon, it can be overwhelming to think about how your products will rank higher. You'll be up against fierce competition and an ever-developing search engine algorithm, and it's for this reason that most businesses hire an Amazon specialist SEO consultant for help. While there are no exact ways to determine how Amazon A10 targets customer queries and results right now, there are suggestions that can help make your products more visible.
After all, the A10 search engine is a smart tool that you can use to your advantage by matching your products to the right customers. These two ranking factors are:
Selling high quality products at a fast pace
Mastering the art of Amazon keywords
Factor 1. Sales speed
Sales velocity is a metric that Amazon uses to reflect how quickly a product sells within the marketplace, and it doesn’t just let sellers know how they’re performing. The connection of sales velocity to SEO on Amazon is relatively straightforward: the faster and more money you generate on the Amazon platform, the higher your ranking will be. If you set up a compelling sales resume for Amazon, they’ll be more than happy to give you special preference.
amazon-sales-speed
In addition to establishing an effective SEO strategy, sales velocity can also be boosted by launching pay-per-click (PPC) advertising campaigns, through analysis of product conversion rates, or by increasing customer reviews. Some well-connected sellers also network with other Amazon sellers to collaborate and help each other's businesses through "referral traffic."
Determining and increasing sales velocity rates is vital to achieving success on Amazon. If you want to make some noise and get noticed on the platform, consider investing in these techniques.
Factor 2. Keyword dominance
Amazon keywords are crucial to the entire SEO process. They are tools on Amazon that help your ecommerce site connect with your audience on the platform based on what they are searching for. If you don’t use the right keywords, how else will the search engine understand your products and push them to the top of the results page? A10 may be a smart piece of technology, but it won’t detect what your product is unless you use the appropriate language to speak to it.
To get started, here are some helpful tips for optimizing your keyword usage on Amazon:
Determine and focus on your target audience. The first step in choosing the right keywords is to determine who you are trying to reach. Are you in the business of selling supplements for example? Try to target keywords relevant to the supplement market and avoid using generic keywords.
Include your keywords in product listings. To rank highly in Amazon searches, carefully selected keywords should then be included in all product listings. Remember, you only need to use a keyword once to rank higher. If you use the same keyword on all sites, you'll just be wasting space that could be used for other keywords.
Learn how to use backend keywords. Simply put, backend keywords are keywords that customers can't see on the platform. If you already have a list and don't want to include all of them, you can put them as your backend keywords. This way, you'll be able to rank for other searches and maximize your leads.
Implementing these strategies can help the search engine learn more about your products and subsequently rank you higher on the platform to connect with your customers.
Lesson 1. Writing irresistible sales copy
Good copy is a text that persuades, without a doubt. On other platforms, sales copy can be ineffective for consumption, as customers do not like this type of language. Amazon is a different story. Your target audience is ready to buy products in real time, so a well-written copy can make the difference between you and your competitors.
Typically, optimized copy should include the following key elements:
- Product title
As the first piece of text your customers will read in your product listing, your product title should be simple and contain the most crucial information about your item. Amazon Seller Central has uploaded style guides to help sellers better structure their titles, and a well-crafted title typically provides the unique features and benefits of the product.
While product titles largely depend on the type of product being sold, selling entrepreneurs include the following details:
Brand
Type and model number
Product type
Size and quantity
Output power requirements
Color
Design
Trademarks or patents (if necessary)
It's important to note that each product type has a corresponding Amazon title formula, so you can't just randomly mix these details into your title. For example, Amazon suggests the following templates for these popular product types:
Cookware: Brand + Model Name + Model Number + Size + Product Type
Televisions: Brand + Model name + Product type + Color
Jewelry: Brand + Product Category + Gender + Metal Variation + Shape + Material + Product Type
Video games: brand + product type + platform type
By optimizing your product title, you will immediately grab your customers' attention and increase the likelihood of your business generating sales.
- Product description
Since Amazon is a completely online platform, the only way sellers can make a sales pitch to customers is through a clear product description. Think of it as an opportunity to persuade customers with the right words in time for their purchasing decision.
Here are some tips on how you can optimize this part of your product listing:
Don’t rewrite. A well-crafted product description doesn’t just mimic what was written in the product title, it expands on its details and makes the benefits a focal point of the text.
Tell a story. If you want to take it to the next level, feel free to tell a story of exactly how the products came to be. It's a real testimonial about the product that presents a unique point of view on why people need it.
Make it readable. Amazon customers typically hate reading long chunks of text, so you should make your product description as concise as possible.
Use SEO tools on Amazon. The product description tab has a suite of tools to choose from, including the ability to put bullets, lists, and bold/italic/underline text. Take advantage of these tools to make your descriptions stand out.
Product descriptions give you a way to speak to your target audience. Why not make the most of it?
- Bullet points
Bullet points are another way to make a compelling case to your target audience for buying your product. In fact, most Amazon customers prefer to read concise bullet points rather than long descriptions. So, it should come as no surprise that they positively contribute to increasing a company’s conversion rates.
We've compiled a quick list of what you can do to write bullet points that convert:
Outline. It's your job as a seller to make sure that bullet points are written differently than your title and description. Instead of being straightforward or telling a story, make a clear outline of the product's best attributes.
Focus on one benefit per point. A great way to engage your audience is to write one individual benefit per point. For example, instead of writing “Easy to use, high quality” in one paragraph, you can separate them into two for better readability.
Be aware of limits. Amazon product listings have a 200-character limit, so make sure your highlights are compact but still packed with important information.
Whenever a product listing has an attractive and formally structured set of bullet points, it will always have an advantage over other listings on the platform.
Lesson 2. Take good quality product photos
High-quality product photos are valuable visual information that Amazon sellers can provide to their customers, as people are naturally drawn to visual images more than other types of content. Despite this seemingly obvious fact, a vast majority of sellers on the platform still don’t realize how important product images are to achieving favorable results.
Good product photography doesn't just mean taking photos of your items. Use specific techniques to showcase your products and make a statement to your audience.
To achieve this, follow these basic tips:
Take high-resolution images and find the right lighting
Use a white background
Take photos from different angles
Lesson 3. Most common SEO mistakes on Amazon
As we approach the end of the post, we are discovering the insights needed to attorney email database analyze the search engine and optimize your product listing. However, you should also know that businesses tend to overlook other parts of the process. They seem insignificant at first glance, but they eventually cause a negative domino effect on a company’s sales performance on Amazon.
Below, we'll tell you about some of the most common mistakes Amazon sellers make with their SEO strategy:
Mismanaging product inventory. The purpose of SEO on Amazon is to increase your brand exposure on the platform so people can buy your products, but it will be useless if you don’t streamline your product inventory process. Overstocking or understocking your inventory will also result in a poor customer experience, so this is something you want to avoid.
Not maintaining SEO strategy. Creating the best Amazon strategy is one thing, but maintaining it is a completely different story. Most Amazon sellers quickly fall down the ranks because they don’t implement strategies to maintain SEO efficiency. For starters, you can track your performance regularly or consider launching a PPC campaign to further increase your visibility on the marketplace.
Not adapting to the search engine. While Amazon’s A10 search engine is incredibly smart, its algorithm continues to mature over time. Amazon sellers become frustrated with these adjustments and fail to maintain their SEO strategies.
Not researching competitors. Despite Amazon’s fiercely competitive atmosphere, only a few smart sellers take the time to research how their competitors perform on the platform. This method is especially useful when you’re trying to find loopholes in your product listings. If you want to know how to improve SEO on Amazon, competitive research is one way to bolster your product listing.
Writing inaccurate information. One of the worst mistakes you can make with your SEO strategy is writing false information on your product listings. This devious trick will only harm your company's reputation, as you are ultimately trying to deceive your potential customers for the sole purpose of making money.