Data Strategy: The Importance of Aligned IT
Posted: Wed Jan 22, 2025 4:21 am
When a company executes a data strategy correctly, its agility and responsiveness increase.
When an organization is able to correctly execute a data strategy, agility and responsiveness, along with a clear competitive advantage , are the main benefits that can be expected. On the contrary, those companies that give less strategic importance to their data, find themselves with a scenario of lower revenue growth and lower competitiveness.
However, the most important aspect is to understand that the lack of homeowner database between IT and the rest of the company's staff, when it comes to data strategies, can cause them to minimize expected growth.
What should be taken into account to prevent this from happening?
You may be interested in reading:
Poor data quality: where does it originate and how to detect the error?
The advantages of intelligent use of data
Using data intelligently helps companies increase their revenue. According to the report “The data directive”, 81% of high-growth companies use data while only 57% of low-performing companies use it.
Furthermore, high-performing companies tend to have almost all elements of their decision-making processes the same, so these organizations are very likely to heed the results of the data they possess.
Some numbers to keep in mind:
92% of these companies provide their managers with data on which to base their decisions, compared to only 35% of ineffective companies.
They are 12 times more likely to believe their strategic planning and decisions are data-driven.
It is the CEO who leads initiatives that relate to data rather than the IT director.
How to establish a DATA-DRIVEN culture in my company
The problem of unaligned IT
IT understanding the importance of data and its quality is key to the success of the data strategy, especially in the digital age. This is part of achieving a data-driven organization, where everyone is an ambassador of information.
Since IT is responsible for managing data, not being aligned with the rest of the company's areas affects the ability to use it in the best possible way. Despite this, it is worth highlighting that there is a large consensus on the general idea that having a good data strategy can mean having an advantage over the competition.
On the other hand, IT professionals also agree that data can help achieve more media for internal users and that the techniques used to manage data are not sufficiently adequate to meet the needs of their companies.
It is essential to train employees on the effects their work can have on their companies, as well as on the importance of keeping in mind that data-driven organizations have a data strategy linked to specific business KPIs.
When an organization is able to correctly execute a data strategy, agility and responsiveness, along with a clear competitive advantage , are the main benefits that can be expected. On the contrary, those companies that give less strategic importance to their data, find themselves with a scenario of lower revenue growth and lower competitiveness.
However, the most important aspect is to understand that the lack of homeowner database between IT and the rest of the company's staff, when it comes to data strategies, can cause them to minimize expected growth.
What should be taken into account to prevent this from happening?
You may be interested in reading:
Poor data quality: where does it originate and how to detect the error?
The advantages of intelligent use of data
Using data intelligently helps companies increase their revenue. According to the report “The data directive”, 81% of high-growth companies use data while only 57% of low-performing companies use it.
Furthermore, high-performing companies tend to have almost all elements of their decision-making processes the same, so these organizations are very likely to heed the results of the data they possess.
Some numbers to keep in mind:
92% of these companies provide their managers with data on which to base their decisions, compared to only 35% of ineffective companies.
They are 12 times more likely to believe their strategic planning and decisions are data-driven.
It is the CEO who leads initiatives that relate to data rather than the IT director.
How to establish a DATA-DRIVEN culture in my company
The problem of unaligned IT
IT understanding the importance of data and its quality is key to the success of the data strategy, especially in the digital age. This is part of achieving a data-driven organization, where everyone is an ambassador of information.
Since IT is responsible for managing data, not being aligned with the rest of the company's areas affects the ability to use it in the best possible way. Despite this, it is worth highlighting that there is a large consensus on the general idea that having a good data strategy can mean having an advantage over the competition.
On the other hand, IT professionals also agree that data can help achieve more media for internal users and that the techniques used to manage data are not sufficiently adequate to meet the needs of their companies.
It is essential to train employees on the effects their work can have on their companies, as well as on the importance of keeping in mind that data-driven organizations have a data strategy linked to specific business KPIs.