Closing: Converting leads into customers
Posted: Wed Jan 22, 2025 4:12 am
It's not the number of leads you have that matters, it's how many leads become real customers, how many buy from you. It's like planting a seed and hoping it grows without watering it. You need to give your leads the right amount of attention at the right times. Too much attention will turn you into spam and turn you off to potential customers. Just as quickly as your potential customer hits the "unsubscribe" button.
Too little and they'll forget you ever existed.
Frequency is just one piece of the puzzle – the right content to nurture weight loss email list your lead is even more important. It’s not every day that you read a piece of content and realize it speaks directly to your business goals or personal challenges, but when it happens, that’s the kind of email you’ll open, read, and get to take action.
Your secret weapon to closing leads : a good CRM (Customer Relationship Management). You need a way to track leads to understand whether they are converting into sales or not. We use and recommend Hubspot CRM software . It is a full-featured and easy-to-use CRM with plenty of options in its free version.
Fall in love - Turn customers into prescribers
phase-fall-in-love-inbound-marketing
Delight is the most overlooked stage of the Inbound methodology and companies do it if they do it, anyway. I challenge you to look back at your business growth and identify how much of your business growth came from referrals or recommendations, increased sales from existing customers, and finally from new business without referrals. If referrals and increased transaction volume or size with existing customers are not substantial drivers of your business growth… quite frankly, you are losing money.
Engaging customers has a direct impact on your bottom line, so stay in touch with your customers. Make them feel special for choosing your company. Send them newsletters, surveys, personalized product offers based on past purchases, and engage with them on social media.
Your secret weapon to win over customers : Monitor social media. Keep up to date with your customers on social media so you can identify the right time to connect. Did your customer just win an award? It’s a good time to send them a congratulatory note. Did they just hire a new employee? Maybe that’s a lead for a possible new sale, who knows? So… do your research, reach out to them!
Too little and they'll forget you ever existed.
Frequency is just one piece of the puzzle – the right content to nurture weight loss email list your lead is even more important. It’s not every day that you read a piece of content and realize it speaks directly to your business goals or personal challenges, but when it happens, that’s the kind of email you’ll open, read, and get to take action.
Your secret weapon to closing leads : a good CRM (Customer Relationship Management). You need a way to track leads to understand whether they are converting into sales or not. We use and recommend Hubspot CRM software . It is a full-featured and easy-to-use CRM with plenty of options in its free version.
Fall in love - Turn customers into prescribers
phase-fall-in-love-inbound-marketing
Delight is the most overlooked stage of the Inbound methodology and companies do it if they do it, anyway. I challenge you to look back at your business growth and identify how much of your business growth came from referrals or recommendations, increased sales from existing customers, and finally from new business without referrals. If referrals and increased transaction volume or size with existing customers are not substantial drivers of your business growth… quite frankly, you are losing money.
Engaging customers has a direct impact on your bottom line, so stay in touch with your customers. Make them feel special for choosing your company. Send them newsletters, surveys, personalized product offers based on past purchases, and engage with them on social media.
Your secret weapon to win over customers : Monitor social media. Keep up to date with your customers on social media so you can identify the right time to connect. Did your customer just win an award? It’s a good time to send them a congratulatory note. Did they just hire a new employee? Maybe that’s a lead for a possible new sale, who knows? So… do your research, reach out to them!