steps to opening your own online school
Posted: Wed Jan 22, 2025 4:03 am
online school. The main stages are listed below.
Step 1: Defining a Niche
In the field of education, the niche will be the services that you can offer. If it is chosen correctly, you can expect that the project will be successful and profitable. Otherwise, all attempts to earn money will be doomed to failure.
Experts recommend looking for narrow and deep niches, since the first characteristic covers a specific group of clients, and the second helps them solve a specific problem.
Let's look at the example skype database of distance photography courses. There are many areas in this type of activity - portrait or reportage photography, landscape, vintage, still life, etc. If you reduce the scope of the course to one specialization, for example, reportage photography, then a cozy niche will already be formed, the volume of which will still be large. A new question arises - for which category of students to create a course - beginners or professionals? Their training programs will differ significantly. If you take as a basis a training program for reportage photography for beginner photographers, then this will be a clearly defined niche.
Defining the niche of an online school
Correctly defining a narrow niche will allow you to become a major player in this area. Over time, dominance in one category will allow you to master and occupy others. This is how business expansion and scaling occurs. The main marketing mistake at the initial stage is the desire to be everything to everyone. This does not mean that you cannot offer a wide range of services. It is just that each category of services must have its own marketing strategy.
Stage 2. Target audience analysis
The group of people interested in your product is called the target audience. The more accurately it is defined, the faster you can establish communication with potential clients and launch sales. The description of the target audience occurs according to the following algorithm:
Determination of gender, age, profession, marital status and income level.
Description of life values of potential clients.
Identifying the problems people have that your product can solve.
Description of customer behavior: how they choose, what qualities they pay attention to when buying.
Example of a description of the target audience of an online course on reportage photography for beginners
Young people aged 18-25 with low income. Live in the regions. Not married. Study at university, take photos in their free time.
Want to create bright photos and turn a hobby into a profession. Have studied many books on photography, mastered Photoshop using free video tutorials on YouTube.
They are rational in their choice, as they do not have the opportunity to make spontaneous purchases. They carefully study prices, prefer promotions and discounts. They never buy immediately.
Those courses that are based on the assumptions of teachers will not be interesting to anyone. In order for the content to interest the target audience, it is necessary to start from its tasks. Therefore, after defining the niche, it is necessary to conduct surveys of potential clients.
Below are the main questions for the questionnaire:
What problem do people who sign up for the course want to find out how to solve?
How often does this problem occur?
Have there been any attempts to solve it before?
Why hasn't it been solved yet?
It is important to keep in mind that you should only ask about what has happened and is happening at the moment. You should not ask questions like "Would you like to sign up for online training?", "Will the cost of 50,000 rubles for a course suit you?" etc. When talking about possible prospects, people often tend to fantasize. If they are offered a potential purchase of a course that can change their entire future life, then this may
Step 1: Defining a Niche
In the field of education, the niche will be the services that you can offer. If it is chosen correctly, you can expect that the project will be successful and profitable. Otherwise, all attempts to earn money will be doomed to failure.
Experts recommend looking for narrow and deep niches, since the first characteristic covers a specific group of clients, and the second helps them solve a specific problem.
Let's look at the example skype database of distance photography courses. There are many areas in this type of activity - portrait or reportage photography, landscape, vintage, still life, etc. If you reduce the scope of the course to one specialization, for example, reportage photography, then a cozy niche will already be formed, the volume of which will still be large. A new question arises - for which category of students to create a course - beginners or professionals? Their training programs will differ significantly. If you take as a basis a training program for reportage photography for beginner photographers, then this will be a clearly defined niche.
Defining the niche of an online school
Correctly defining a narrow niche will allow you to become a major player in this area. Over time, dominance in one category will allow you to master and occupy others. This is how business expansion and scaling occurs. The main marketing mistake at the initial stage is the desire to be everything to everyone. This does not mean that you cannot offer a wide range of services. It is just that each category of services must have its own marketing strategy.
Stage 2. Target audience analysis
The group of people interested in your product is called the target audience. The more accurately it is defined, the faster you can establish communication with potential clients and launch sales. The description of the target audience occurs according to the following algorithm:
Determination of gender, age, profession, marital status and income level.
Description of life values of potential clients.
Identifying the problems people have that your product can solve.
Description of customer behavior: how they choose, what qualities they pay attention to when buying.
Example of a description of the target audience of an online course on reportage photography for beginners
Young people aged 18-25 with low income. Live in the regions. Not married. Study at university, take photos in their free time.
Want to create bright photos and turn a hobby into a profession. Have studied many books on photography, mastered Photoshop using free video tutorials on YouTube.
They are rational in their choice, as they do not have the opportunity to make spontaneous purchases. They carefully study prices, prefer promotions and discounts. They never buy immediately.
Those courses that are based on the assumptions of teachers will not be interesting to anyone. In order for the content to interest the target audience, it is necessary to start from its tasks. Therefore, after defining the niche, it is necessary to conduct surveys of potential clients.
Below are the main questions for the questionnaire:
What problem do people who sign up for the course want to find out how to solve?
How often does this problem occur?
Have there been any attempts to solve it before?
Why hasn't it been solved yet?
It is important to keep in mind that you should only ask about what has happened and is happening at the moment. You should not ask questions like "Would you like to sign up for online training?", "Will the cost of 50,000 rubles for a course suit you?" etc. When talking about possible prospects, people often tend to fantasize. If they are offered a potential purchase of a course that can change their entire future life, then this may