How to successfully sell a product? Diffusion Innovation
Posted: Wed Jan 22, 2025 3:49 am
This is a topic with no fun title and it's a bit complicated. But if you want to build your brand and want to be successful, read this twice and watch all the clips about this. Apple has followed this principle from the beginning, Microsoft started it and many companies that have failed in the past are introducing this principle as a MANDATORY in their business.
Look at this chart.
Innovators – make up 2.5 percent of people who will come into contact with your new product. This smallest but very important group of people is inclined to research and try out new ideas and technologies. They buy because they themselves have an entrepreneurial spirit, are engaged in creating and developing ideas, and therefore accept new ideas.
Early adopters - a little over ten percent - 13.5 percent are people who most often have contact with the first group (Innovators). They are also willing to explore and will be the first to try everything new that has appeared, but more so to be better than the competition . They are usually very educated and try to be ahead of their time. This is the MOST shareholder database GROUP. Their role is to bridge the gap that exists between the Innovators and the Early Majority, or the next group. These are the ones who waited in line to buy a new iPhone, and the next week they could buy it anywhere without waiting.
Don't give up... I read this 10 times and then I understood.
Early Majority – 34 percent of people, who decided to buy a product based on recommendations and product reviews made by Early Adopters. They actively search for information, but only make a purchase decision when they are fairly certain that the product is for them.
Late Majority – with Early, it makes up by far the largest category (34% + 34%). They “play it safe”, that is, the broad masses of the population . They get their information from contact with the Early Majority . They do not communicate with Early Adopters, they despise Innovators, for them they are crazy , madmen who invent something there. They only hang out with the Early Majority, that is the group closer to them and when they see that they have adopted something , then they buy your product.
Contrarians – 15 percent , these are people who are resistant to any changes. They only buy when they have no other choice.
Look at this chart.
Innovators – make up 2.5 percent of people who will come into contact with your new product. This smallest but very important group of people is inclined to research and try out new ideas and technologies. They buy because they themselves have an entrepreneurial spirit, are engaged in creating and developing ideas, and therefore accept new ideas.
Early adopters - a little over ten percent - 13.5 percent are people who most often have contact with the first group (Innovators). They are also willing to explore and will be the first to try everything new that has appeared, but more so to be better than the competition . They are usually very educated and try to be ahead of their time. This is the MOST shareholder database GROUP. Their role is to bridge the gap that exists between the Innovators and the Early Majority, or the next group. These are the ones who waited in line to buy a new iPhone, and the next week they could buy it anywhere without waiting.
Don't give up... I read this 10 times and then I understood.
Early Majority – 34 percent of people, who decided to buy a product based on recommendations and product reviews made by Early Adopters. They actively search for information, but only make a purchase decision when they are fairly certain that the product is for them.
Late Majority – with Early, it makes up by far the largest category (34% + 34%). They “play it safe”, that is, the broad masses of the population . They get their information from contact with the Early Majority . They do not communicate with Early Adopters, they despise Innovators, for them they are crazy , madmen who invent something there. They only hang out with the Early Majority, that is the group closer to them and when they see that they have adopted something , then they buy your product.
Contrarians – 15 percent , these are people who are resistant to any changes. They only buy when they have no other choice.