Web Heat Map: What it is and how to get the most out of it to improve your website
Posted: Wed Jan 22, 2025 3:41 am
Look, this isn't about voyeurism or weird stuff... We're talking about using a heat map to find out which sections attract your audience's attention the most , at what point on the website they leave us or where they click the most, for example.
And as we say, the key to creating a successful digital strategy is knowing your customers and adapting the content to their tastes. So why not do the same with the structure of your website?
If you're currently wondering how to apply the information provided by a heat at&t email database map to improve your website, today is your lucky day.
You are in the right place at the right time.
Let’s start with the technical part…
What is a web heat map ?
The web heat map , also known as heatmap , is a digital tool that allows us to analyze the activity of visits to a website using a color scale .
In this way, the hotspots will be displayed in red or orange and will indicate the areas that receive the most interaction, while the areas where the user spends less time will be displayed in cooler colors such as green or blue.
The idea is based on the concept of Eye Tracking , except that in this case, instead of needing the expensive technology required for this technique, the data is obtained through the user's use of the mouse.
Eye tracking
This greatly reduces the costs of analysis and allows for a larger sample size, making the data more reliable.
Types of heat maps according to the analyzed criteria
Click maps
You don't have to be a rocket scientist to figure out what this map indicates. What you may not know is that it can be very useful in online stores or websites monetized with AdSense because they are used to detect possible conversion leaks.
Scroll Maps
Also known as vertical scroll maps , since they focus on knowing how far most visitors read and when they leave the website.
Displacement maps
This map captures mouse movements across the screen, allowing us to identify the areas that attract users the most. It must be acknowledged that, while the click map is the most reliable of the three, this type of map could be distorted by the use of mobile devices, since in these cases there is no pointer.
3 FREE Web Heatmap Tools
Since everything free is cool, here we leave you our 'Top 3' tools to generate a free heat map.
In case you get bored on a Sunday afternoon and want to play a little:
Hotjar : the tool itself is paid, but it offers a free option that includes reports and data storage for one year. It offers heat maps of clicks , movement and scrolling, as well as the possibility of recording the screen to observe in video format the behavior of users within your website.
Yandex Mertika : This is the Russian alternative to Google Analytics. With this tool you can obtain click and scroll maps as well as other analysis reports on your website traffic. The only drawback is that it only offers information in English and Russian.
Heatmap.com : Although its interface can be a bit complex, it is a very good option to generate the first heat map for your website for free. You can analyze the data from 5 URLs and store the data for 6 months without spending a penny. Of course, it is also in English.
Now, if you are willing to pay for it, we definitely recommend Crazy Egg because, in addition to being a very intuitive and easy-to-use tool, it provides advanced options such as the possibility of performing A/B tests to increase a website's conversions.
And as we say, the key to creating a successful digital strategy is knowing your customers and adapting the content to their tastes. So why not do the same with the structure of your website?
If you're currently wondering how to apply the information provided by a heat at&t email database map to improve your website, today is your lucky day.
You are in the right place at the right time.
Let’s start with the technical part…
What is a web heat map ?
The web heat map , also known as heatmap , is a digital tool that allows us to analyze the activity of visits to a website using a color scale .
In this way, the hotspots will be displayed in red or orange and will indicate the areas that receive the most interaction, while the areas where the user spends less time will be displayed in cooler colors such as green or blue.
The idea is based on the concept of Eye Tracking , except that in this case, instead of needing the expensive technology required for this technique, the data is obtained through the user's use of the mouse.
Eye tracking
This greatly reduces the costs of analysis and allows for a larger sample size, making the data more reliable.
Types of heat maps according to the analyzed criteria
Click maps
You don't have to be a rocket scientist to figure out what this map indicates. What you may not know is that it can be very useful in online stores or websites monetized with AdSense because they are used to detect possible conversion leaks.
Scroll Maps
Also known as vertical scroll maps , since they focus on knowing how far most visitors read and when they leave the website.
Displacement maps
This map captures mouse movements across the screen, allowing us to identify the areas that attract users the most. It must be acknowledged that, while the click map is the most reliable of the three, this type of map could be distorted by the use of mobile devices, since in these cases there is no pointer.
3 FREE Web Heatmap Tools
Since everything free is cool, here we leave you our 'Top 3' tools to generate a free heat map.
In case you get bored on a Sunday afternoon and want to play a little:
Hotjar : the tool itself is paid, but it offers a free option that includes reports and data storage for one year. It offers heat maps of clicks , movement and scrolling, as well as the possibility of recording the screen to observe in video format the behavior of users within your website.
Yandex Mertika : This is the Russian alternative to Google Analytics. With this tool you can obtain click and scroll maps as well as other analysis reports on your website traffic. The only drawback is that it only offers information in English and Russian.
Heatmap.com : Although its interface can be a bit complex, it is a very good option to generate the first heat map for your website for free. You can analyze the data from 5 URLs and store the data for 6 months without spending a penny. Of course, it is also in English.
Now, if you are willing to pay for it, we definitely recommend Crazy Egg because, in addition to being a very intuitive and easy-to-use tool, it provides advanced options such as the possibility of performing A/B tests to increase a website's conversions.