Understand the business’s target group through “Persona ”
Posted: Wed Jan 22, 2025 3:38 am
Doesn’t this sound like pursuing the person of your dreams? Only by understanding the other person and liking them can you "communicate" from their standpoint and perspective and win the other person's heart!
"Persona" is a communication tool and method commonly used to record and describe target groups in marketing planning, business design and social media. Following the design and thinking of persona, it can help merchants establish representative The outlines and images of existing customers and potential customers are no longer just general descriptions.
The content of the character biography must include
1. Basic information and demographic classification
The basic information of the target customers, including algeria phone number data gender, age, income, place of residence, married or unmarried, education, occupation, headshot that embodies the above, etc.
2. Affix identification marks to merchant users
The target customers of a business must have some unique personalities, interests, preferences, personality traits, communication styles, brand preferences, etc., from which we can infer what the target customers usually do.
3. What problems do the merchant’s customers encounter (find the customer’s pain points)
For a good character profile, in addition to knowing "who" the goods or services are to be sold to, the editor must also be able to find the "pain points" of customers' needs. Just imagine what problems customers encounter when purchasing goods and services from merchants. Woolen cloth?
4. What help can the merchant provide (how to sell?)
After the editor performs the above actions, he can think about how the merchant's goods or services can help them "how to sell" based on the target users and their pain points and needs? When designing copywriting and planning marketing strategies.
"Persona" is a communication tool and method commonly used to record and describe target groups in marketing planning, business design and social media. Following the design and thinking of persona, it can help merchants establish representative The outlines and images of existing customers and potential customers are no longer just general descriptions.
The content of the character biography must include
1. Basic information and demographic classification
The basic information of the target customers, including algeria phone number data gender, age, income, place of residence, married or unmarried, education, occupation, headshot that embodies the above, etc.
2. Affix identification marks to merchant users
The target customers of a business must have some unique personalities, interests, preferences, personality traits, communication styles, brand preferences, etc., from which we can infer what the target customers usually do.
3. What problems do the merchant’s customers encounter (find the customer’s pain points)
For a good character profile, in addition to knowing "who" the goods or services are to be sold to, the editor must also be able to find the "pain points" of customers' needs. Just imagine what problems customers encounter when purchasing goods and services from merchants. Woolen cloth?
4. What help can the merchant provide (how to sell?)
After the editor performs the above actions, he can think about how the merchant's goods or services can help them "how to sell" based on the target users and their pain points and needs? When designing copywriting and planning marketing strategies.