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Involved consultants and trainers

Posted: Wed Jan 22, 2025 3:33 am
by Maksudasm
To train beauty salon staff in sales techniques for services and goods, you can involve consultants and trainers.

Personnel and implementation of lean manufacturing

Source: shutterstock.com

Of course, all the rules of communication with clients and sales techniques are set out in a variety of printed and online publications, but a specialist invited to train staff can be very useful. The most important thing is to find a teacher competent in this matter.

Nowadays, many offer staff moj database training services, but not all consultants have practical experience in the field in which they declare themselves experts; some have only theoretical knowledge.

When looking for a teacher, you need to consider the following points:

The consultant must have experience working in a beauty salon.

He must have experience in teaching. It is better if the experience is at least two years.

The consultant has collaborated with well-known companies, beauty salons, studios, which can give good reviews about his work.

The teacher is published in professional publications.

In any case, the decision to cooperate with a particular teacher should be made after written and then personal communication with him. Correspondence by e-mail, communication by phone, personal meeting - all this will help you decide on the choice of a specialist for training personnel.

Why do we need sales training? Of course, sales require knowledge of the product, but this alone is not enough. The product must be offered to the client correctly.

The customer purchases a product or service to satisfy their needs. There are two types of needs, depending on whether the customer can formulate them or not. Formulated needs are called explicit, unformulated needs are called hidden. If the customer has a hidden need, it means that he does not know that the offered goods or services can solve some of his problems. Identifying hidden needs helps sell more goods and services.

Professional sales consultants and trainers teach how to correctly identify hidden customer needs. They use special questions for this. The seller's task is to identify the buyer's need for something during the dialogue and offer him a specific product or service to satisfy it.

A trained administrator or master knows how to work with visitors who have a hidden need. Employees who have undergone training will definitely ask the client a number of questions that will help him realize his need and formulate it. Personnel who have mastered sales techniques know how to properly build a dialogue with the client.

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