6 social media actions that can improve your SEO strategy

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1. Identify the best social networks for your sector: Not all of them are suitable for everyone. Which ones are your audience on? For example, this trio of aces:
Facebook: It remains the social network par excellence. It is not the favorite of almost anyone, but everyone is on it. In addition, in the case of SEO on social networks, this network offers many options, such as publishing videos or direct links to your website in the posts themselves.
Instagram: Not everyone is here. And those who are are looking for fresh and fast content. SEO is somewhat more limited because links can only be included in profile information and stories. However, the impact of content is much greater than on other networks like the previous one, because its users are more active.
LinkedIn: Did you know that almost 90% of marketing professionals use this network very actively? They (we) do well. It is the ideal network for generating leads. It is also the ideal network for including SEO techniques , both in your posts and in your profile. Use keywords, comment on other users, react, create debate, generate connections…
Social media actions that can improve your SEO strategy

2. Quality content: This is the basic pillar. If the content you publish is not of interest to your followers or other users, such as the followers of your followers (You know, because my friends' friends are my friends), it will not be commented on or shared...
Remember that at this point it is extremely important to understand the art director email database needs of all those on the other side of the screen. Don't post like crazy. Do your research, study your audience and then offer them content that adds value and meets their needs. In short, put yourself in their shoes, discover their pain points and offer them valid solutions.

Evergreen content (content that never becomes obsolete and lasts over time) will also help you in your SEO strategy on social networks , so that whenever someone searches your profile they will find something of interest, no matter how much time has passed since it was published.


And don't forget about CTAs! A call to action on each post will tell your followers what to do with the content you're providing them. Do you want them to comment? Share? Tell them!



3. Optimize your profiles: A profile with empty fields, no cover image, or one that doesn't tell you who you are will turn away many potential clients.
Keep in mind that most users on all networks will review your profile before contacting you.

Also, all your profiles should be aligned with your image (same colors, same cover or profile photos, etc.). This way, you will be recognizable at first glance.


4. Optimize the images in your posts: Our brain loves images, because they can process them much faster than text and can retain them easily. Therefore, it is important that you optimize all those that you publish on social networks, because they will have a great impact on your followers. Some tips here:

Change the name of the image you are going to upload to social networks to one that contains keywords.

Make sure the file size is not too large so that it loads quickly (patience is in short supply these days).

Check that the image looks good on both computers and mobile phones or tablets.

Don't forget the subtitle! One that catches the eye and also includes keywords.


5. Make the most of the copy: To do this, it is essential that before writing you are clear about which network you are writing for and, consequently, who will read you. Do you have it? Well, now try to get attention (we return to the pain points). Use short and direct sentences and offer a solution. Of course, you have to include keywords in the text... (which you will have previously found with keyword research tools ) because after all we are talking about SEO on social networks. Remember?


6. Measure your results : Are the results you are getting what you expected or were looking for? Are your followers interested in your posts? Do they click on your links? Do they share and comment? In short… Is your SEO strategy on social networks working? If the answer to all these questions is yes, keep going! If not, go back to the previous points and investigate until you find out what is failing, so you can change it. Trial and error, they call it.