3 examples of neuromarketing that marked history
Posted: Wed Jan 22, 2025 3:17 am
Do you want to see neuromarketing in action? Here are some examples of its application in large companies to help you understand it better.
1 - The Lay's case and visual neuromarketing
This brand detected that they were losing sales because their public was increasingly healthier and reacted with a new line of baked products for which they designed special packaging, using less striking colors , which apparel company email list suggest that it is a more natural product.
neuromarketing-lays
2 - Lego and tactile neuromarketing
Finding the perfect gift is a challenge, and even more so when it comes to children. How many times have those toys that we thought would be their favourites been left behind? Lego is very concerned about this and that is why it provides a space in its stores for its customers (children or adults) to build their own worlds in pieces, thus breaking down the main objection that adults have before buying a toy.
neuromarketing-lego-1
3 - Cinnabon and olfactory neuromarketing
The American cinnamon roll chain is well aware of olfactory neuromarketing strategies and has therefore asked its employees to bake this product constantly. In this way, they welcome customers with that characteristic smell that, in addition to considerably increasing sales , turns their stores into more welcoming places.
1 - The Lay's case and visual neuromarketing
This brand detected that they were losing sales because their public was increasingly healthier and reacted with a new line of baked products for which they designed special packaging, using less striking colors , which apparel company email list suggest that it is a more natural product.
neuromarketing-lays
2 - Lego and tactile neuromarketing
Finding the perfect gift is a challenge, and even more so when it comes to children. How many times have those toys that we thought would be their favourites been left behind? Lego is very concerned about this and that is why it provides a space in its stores for its customers (children or adults) to build their own worlds in pieces, thus breaking down the main objection that adults have before buying a toy.
neuromarketing-lego-1
3 - Cinnabon and olfactory neuromarketing
The American cinnamon roll chain is well aware of olfactory neuromarketing strategies and has therefore asked its employees to bake this product constantly. In this way, they welcome customers with that characteristic smell that, in addition to considerably increasing sales , turns their stores into more welcoming places.