At this stage, you can control your budget by refining your value proposition for influencers.

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Refine your value proposition
The influencer-brand relationship is a unique one. It’s important spain b2b leads to remember that all influencer agreements should be mutually beneficial. Just like you, influencers also deserve to work with brands who value their time and creative effort, and offer them benefits in return.


Consider what your brand can offer them, and work this into your approach. This might involve event invites, free merch or promotion on your account.

By treating influencer marketing as a two-way street, you’ll craft stronger relationships that result in successful campaigns.

Calculate ROI
ROI (return on investment) is the most important metric when considering influencer pricing. It clearly tells you whether the money you’re putting in is worth the expected result.

Apply this formula to calculate the ROI of a potential influencer campaign, as you’ll need it before you negotiate with an influencer.

(Total expected gain on investment – Cost of investment) / Cost of investment x 100 = ROI%

Remember to calculate it only after you’ve outlined your goals because your expected gain may not be strictly financial. It might also refer to increased trust in your products or other brand reputation boosts which are difficult to quantify.

Factor in operational costs
Influencer marketing can incur many creeping costs that eat up your budget.