Train your administrator to work with clients
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How many clients you have in your salon depends not least on the friendliness and hospitality of the administrator. The ability to make a client's next appointment while he is still in the studio is a sign of professionalism! It is convenient to make an appointment a couple of months in advance, because a preliminary agreement is always a good reason to remind about yourself in time.
Stimulate additional sales
It so happens that when physician database communicating with a hairdresser, clients often turn to him for advice even on issues far removed from his professional activities. And especially on those issues that concern hair care. Draw the client's attention to the fact that after chemical exposure to hair, its structure is damaged, and the use of a restorative product, say, i.plex, will help prevent this. Or offer a service for the care of colored hair, which treats damaged hair, returning it to its splendor and original shine. After keratin straightening, hair also requires additional careful care. Recommend to the client something from the line of professional sulfate-free shampoos for these purposes.
Recommend related products to your clients so that they can buy them right on the spot. Set up a stand or a small display case with a range of professional hair care cosmetics and hair coloring products. This approach will not only increase your average bill, but will also enhance the studio's credibility in the eyes of clients.
Use printed materials for advertising
For visual agitation, promotional materials such as posters and flyers with special offers will work well. Highlight some interesting service or provide an additional discount on the next visit. Focus on the services of a make-up artist for a special event or a subscription to a solarium.
Offer discounts during daytime salon hours
Offer discounts during daytime salon hours
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As a rule, there are fewer clients in the studio in the morning and afternoon hours than in the evening. To provide specialists with work at such times, be creative. For example, offer discounts to pensioners. During the day, older people have more free time, and they can also come to you with their grandchildren or neighbors. Advertise in the local newspaper, the nearest supermarket or social service center. Introduce “happy hours” for periods with low attendance and on weekdays.
Download a useful document:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Conduct master classes
People often visit hairdressers that are within walking distance from their home. Organize master classes for a small fee, for example, for mothers on maternity leave who want to learn how to braid beautiful braids or cut their own hair with a machine. Post an announcement near a playground or distribute flyers in the mailboxes of neighboring houses.
Launch online advertising
Launch online advertising
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The Internet today offers an incredible number of tools for advertising small businesses. Mark your presence on sites such as Yandex.Directory, Google Maps and 2GIS. Create accounts on social networks, post ads on Avito and Yula. This will not require any extra costs from you, but it can become an additional source of clients.