What is Reddit social listening?
Posted: Tue Jan 21, 2025 10:20 am
Card that says Reddit social listening is the process of tracking and analyzing mentions of your brand, industry, competitors and important keywords on Reddit.
On Reddit, which has around 52 million daily active ireland b2b leads users and around 138,000 subreddits, there’s a conversation for any interest, and threads for nearly any brand. This makes Reddit social listening a supercharged feedback tool. It’s qualitative data without the fluff. International marketing manager at Sprout Social, Jocelyn Rodriguez-Piedra says, “Reddit goes beyond the curated feeds and filtered metrics to reveal the unfiltered authenticity of customer conversations. It is a goldmine of raw, honest data waiting to be unearthed.”
An example of a subreddit home page: r/aww’s top post features a photo of an adorable orange cat. The subreddit banner up top features several cute animal photos.
Reddit has gotten an SEO boost. According to Rodriguez-Piedra, “The Google and Reddit partnership essentially elevates Reddit as a more valuable source for consumer intelligence. Social listening on Reddit is a way to harvest and mine data that goes beyond the ‘what’ of consumer conversations and helps you see the ‘why.’”
Why is Reddit social listening important?
Redditors share candid opinions in a way they wouldn’t in a branded survey or even on social media accounts that have their real names attached. That’s why being a fly on the Reddit wall has many positives for your brand.
Brand discoverability
With Google indexing Reddit data, there’s a good chance a customer searching for your brand will pull up subreddit conversations in response to their query. This means paid backlinks and media placements aren’t the only way to optimize your SEO.
On Reddit, which has around 52 million daily active ireland b2b leads users and around 138,000 subreddits, there’s a conversation for any interest, and threads for nearly any brand. This makes Reddit social listening a supercharged feedback tool. It’s qualitative data without the fluff. International marketing manager at Sprout Social, Jocelyn Rodriguez-Piedra says, “Reddit goes beyond the curated feeds and filtered metrics to reveal the unfiltered authenticity of customer conversations. It is a goldmine of raw, honest data waiting to be unearthed.”
An example of a subreddit home page: r/aww’s top post features a photo of an adorable orange cat. The subreddit banner up top features several cute animal photos.
Reddit has gotten an SEO boost. According to Rodriguez-Piedra, “The Google and Reddit partnership essentially elevates Reddit as a more valuable source for consumer intelligence. Social listening on Reddit is a way to harvest and mine data that goes beyond the ‘what’ of consumer conversations and helps you see the ‘why.’”
Why is Reddit social listening important?
Redditors share candid opinions in a way they wouldn’t in a branded survey or even on social media accounts that have their real names attached. That’s why being a fly on the Reddit wall has many positives for your brand.
Brand discoverability
With Google indexing Reddit data, there’s a good chance a customer searching for your brand will pull up subreddit conversations in response to their query. This means paid backlinks and media placements aren’t the only way to optimize your SEO.