Provide valuable content and information regularly

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1. Potential customer stage: Send product or service highlight introductions and advantage comparisons to help potential customers understand the differences between the company and competitors.
2. New customer stage: Recommend related supporting products or services based on the customer's first purchase or attention behavior. For example, if a customer buys a mobile phone, you can recommend accessories such as mobile phone cases and chargers.
3. Dormant customer stage: Send wake-up emails to attract customers to return with special offers or limited-time events. "
(Appendix: How to increase overseas customer stickiness through email marketing )

In addition to product promotion, regularly send valuable content to customers, such as industry dynamics, professional knowledge, and skill sharing. This not only demonstrates the company's professional capabilities, but also provides customers with practical information and enhances the interaction between customers and companies.
1. Potential customer stage: Share industry dynamics, trend malta telegram number database reports, etc. to help potential customers understand the market situation and establish the company's professional image.
2. New customer stage: Provide product usage guides, FAQs, etc. to help new customers better use products or services.
3. Active customer stage: Share in-depth industry insights, professional skills, and case studies to meet customers' needs for professional knowledge.
4. Dormant customer stage: Send light and interesting content, such as industry anecdotes, life tips, etc., to reawaken customers' attention.

4. Implement lifecycle email marketing
Send corresponding emails according to the different stages of the customer's consumption journey. After the customer registers, send a guide email to help them familiarize themselves with the product or service; after the customer purchases, send an after-sales care email to ask about the user experience and provide after-sales service information; for customers who have not purchased for a long time, send a recall email to provide exclusive discounts to stimulate re-purchase. In this way, maintain effective communication with customers at all stages of the customer life cycle and improve customer retention rate.

5. Send loyalty rewards and special offers regularly
Provide exclusive loyalty rewards and special offers to customers who have supported the company for a long time, such as points redemption, member-exclusive discounts, free gifts, etc. This not only expresses gratitude to customers, but also encourages customers to continue to choose the company's products or services.