Address social media crises quickly
Posted: Tue Jan 21, 2025 9:40 am
Evaluate the different types of chatbots, like rule-based, AI-powered, hybrid and voice-enabled chatbots. Rule-based bots are good for simple tasks, while AI-powered bots can handle more complex interactions. Hybrid bots offer a balanced approach, and voice-enabled ones are perfect for voice-based support. Pick the type that best fits your customer hungary b2b leads care strategy.
In this example, a travel influencer shared a video tour of a luxurious Airbnb location they stayed at in Joshua Tree, California, calling it a “hidden gem.” The post shows the benefits of booking this Airbnb-hosted rental, and gives the company a chance to see how a sizable influencer references Airbnb without sponsorship.
The post tags the company that owns the rental, but does not tag Airbnb’s official account. So, you’d need to collect this information through social media monitoring.
A TikTok video on a hidden gem Airbnb location in Joshua Tree.
For most brands, dealing with a negative situation is an unfortunate inevitability. Whether a customer issue, a brand mistake or cybersecurity breach, you’ll likely need to tap into your crisis management skills at some point.
Your social media strategy needs to be properly set up at the start to successfully weather a crisis. Social monitoring is a key player here; being able to see conversations about the issue in real time will help you answer individual posts and overall public statements. Social monitoring also helps uncover the early warning signs of a problem for you before it becomes critical.
Find new influencers to partner with
Some of the best brand advocates may be macro and micro influencers you just haven’t come across yet. Maybe they’re just outside your space or new to the field. Social monitoring can help you find the right influencers and reach out about potential partnerships. They may have mentioned your brand without tagging, or one of your products.
In this example, a travel influencer shared a video tour of a luxurious Airbnb location they stayed at in Joshua Tree, California, calling it a “hidden gem.” The post shows the benefits of booking this Airbnb-hosted rental, and gives the company a chance to see how a sizable influencer references Airbnb without sponsorship.
The post tags the company that owns the rental, but does not tag Airbnb’s official account. So, you’d need to collect this information through social media monitoring.
A TikTok video on a hidden gem Airbnb location in Joshua Tree.
For most brands, dealing with a negative situation is an unfortunate inevitability. Whether a customer issue, a brand mistake or cybersecurity breach, you’ll likely need to tap into your crisis management skills at some point.
Your social media strategy needs to be properly set up at the start to successfully weather a crisis. Social monitoring is a key player here; being able to see conversations about the issue in real time will help you answer individual posts and overall public statements. Social monitoring also helps uncover the early warning signs of a problem for you before it becomes critical.
Find new influencers to partner with
Some of the best brand advocates may be macro and micro influencers you just haven’t come across yet. Maybe they’re just outside your space or new to the field. Social monitoring can help you find the right influencers and reach out about potential partnerships. They may have mentioned your brand without tagging, or one of your products.