What is a social media manager?
Posted: Tue Jan 21, 2025 9:28 am
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If you’ve ever wondered how to become a social media manager, you’re in the right place. Platforms and consumer preferences may change constantly, but there are still core principles that can set the foundation for a thriving career in social media management.
We interviewed four social media managers to ask them why they pursued this career path, what it’s really like behind-the-scenes and how you can land a role (even without any experience). Here’s what they said.
Social media managers are in charge of representing a company across social channels as the voice of the brand. They monitor audience engagement, develop campaigns and create content strategies. They also serve as internal experts, providing organizations with the guidance needed to enhance their online presence with key audiences.
“Social media manager” is often used as an umbrella term for a variety of social media careers, but it’s not the first stop on the journey. Professionals typically work as social media coordinators, specialists or content creators before stepping into a management role.
Each person’s reason for becoming a social media manager differs depending on their professional goals and personal needs for fulfillment. We spoke with three social media professionals about why they chose this field. Here’s what they had to say.
For more inspiration to break through an increasingly crowded space, check out our masterclass webinar with Rachel Karten.
If you’ve ever wondered how to become a social media manager, you’re in the right place. Platforms and consumer preferences may change constantly, but there are still core principles that can set the foundation for a thriving career in social media management.
We interviewed four social media managers to ask them why they pursued this career path, what it’s really like behind-the-scenes and how you can land a role (even without any experience). Here’s what they said.
Social media managers are in charge of representing a company across social channels as the voice of the brand. They monitor audience engagement, develop campaigns and create content strategies. They also serve as internal experts, providing organizations with the guidance needed to enhance their online presence with key audiences.
“Social media manager” is often used as an umbrella term for a variety of social media careers, but it’s not the first stop on the journey. Professionals typically work as social media coordinators, specialists or content creators before stepping into a management role.
Each person’s reason for becoming a social media manager differs depending on their professional goals and personal needs for fulfillment. We spoke with three social media professionals about why they chose this field. Here’s what they had to say.