How can marketing contribute to outbound sales efforts: Social selling
Posted: Tue Jan 21, 2025 9:14 am
This is a modern method of outbound lead generation that is gaining a lot of popularity. It is the same as social media marketing, but you are not going to piggyback on the company, instead you are amplifying your voice to echo your brand.
Think of social selling as the modern way to build customer relationships. Actively communicating with potential customers on social media platforms like LinkedIn and Twitter forms a subconscious bond that is created with each interaction. And when they are ready to make a purchase, your company will be the first thing that comes to mind.
How Marketing Can Contribute to Outbound Marketing Efforts: Social Selling Click here to pr directors email database see Yurii Veremchuk's Linkedin post
Salespeople can overlook the value of being active on social media. They may myopically view it as something not worth investing time in; in fact, they are under the impression that personal selling is something that only marketing should deal with. This is partly because they view social media as a lead acquisition channel and don’t know how to use it for outbound lead generation.
Personal selling helps you humanize your products and services, while also setting yourself apart from the competition. When you build your personal brand, you are also building trust, authority, and influence. To be successful at social selling, you first need to develop a strong social media network of your target (or niche) audience. Marketing can help sales teams by optimizing their LinkedIn profiles. This can be done, for example, by taking appropriate headshots of everyone.
You can also comment on industry-related posts, share relevant profile content, and engage directly with potential customers. Marketing teams can also host internal training sessions to help salespeople understand the importance of having a personal brand on social media. They can also offer guidance, tips, and strategies for creating content that will attract potential buyers. Personal branding doesn’t end with content creation.
Take your brand to the next level by tracking your profile analytics, seeing which posts are performing best, and optimizing them. This will help you see which content is getting the most engagement, and therefore, know pre
Think of social selling as the modern way to build customer relationships. Actively communicating with potential customers on social media platforms like LinkedIn and Twitter forms a subconscious bond that is created with each interaction. And when they are ready to make a purchase, your company will be the first thing that comes to mind.
How Marketing Can Contribute to Outbound Marketing Efforts: Social Selling Click here to pr directors email database see Yurii Veremchuk's Linkedin post
Salespeople can overlook the value of being active on social media. They may myopically view it as something not worth investing time in; in fact, they are under the impression that personal selling is something that only marketing should deal with. This is partly because they view social media as a lead acquisition channel and don’t know how to use it for outbound lead generation.
Personal selling helps you humanize your products and services, while also setting yourself apart from the competition. When you build your personal brand, you are also building trust, authority, and influence. To be successful at social selling, you first need to develop a strong social media network of your target (or niche) audience. Marketing can help sales teams by optimizing their LinkedIn profiles. This can be done, for example, by taking appropriate headshots of everyone.
You can also comment on industry-related posts, share relevant profile content, and engage directly with potential customers. Marketing teams can also host internal training sessions to help salespeople understand the importance of having a personal brand on social media. They can also offer guidance, tips, and strategies for creating content that will attract potential buyers. Personal branding doesn’t end with content creation.
Take your brand to the next level by tracking your profile analytics, seeing which posts are performing best, and optimizing them. This will help you see which content is getting the most engagement, and therefore, know pre