The proportion of concluded and possible deals of the sales department
Posted: Tue Jan 21, 2025 9:12 am
This KPI demonstrates the professionalism and results of individual managers. For example, let's look at the already mentioned Vasily and Valera.
Each of them completed 50 meetings with potential clients according to the monthly plan. Manager Vasily managed to conclude prepayment agreements with 15 of them, another five promised to make a decision after agreeing with the management, the remaining 30 requested additional time to think. Manager Valery convinced only 10 clients to cooperate, which makes Vasily's work much more productive in terms of quantitative KPI in the final results.
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Lead generation - what is it? Basic methods and how to manage them
32 Ways to Attract Clients: Proven and Unconventional
KPI Performance Indicators for B2B Sales Department
In the B2B segment, special boost your business with our doctor database attention is paid to the number of cold calls. The KPI indicator includes not only the number of calls themselves, but also the duration of conversations with their quality - for example, how many the manager transfers to negotiations with decision makers.
The number of organized meetings is also considered important in the KPI of leads . The manager tracks how many of them lead to the completion of questionnaires or technical specifications that are approved by clients. These KPIs help to evaluate the quality of the activities and leads of managers. The number of submitted CPs, the number of invoices sent, contracts signed and payments received are also recorded as a result.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Do
Each of them completed 50 meetings with potential clients according to the monthly plan. Manager Vasily managed to conclude prepayment agreements with 15 of them, another five promised to make a decision after agreeing with the management, the remaining 30 requested additional time to think. Manager Valery convinced only 10 clients to cooperate, which makes Vasily's work much more productive in terms of quantitative KPI in the final results.
Recommended articles on this topic:
Examples of Marketing Strategies from Apple to Barack Obama
Lead generation - what is it? Basic methods and how to manage them
32 Ways to Attract Clients: Proven and Unconventional
KPI Performance Indicators for B2B Sales Department
In the B2B segment, special boost your business with our doctor database attention is paid to the number of cold calls. The KPI indicator includes not only the number of calls themselves, but also the duration of conversations with their quality - for example, how many the manager transfers to negotiations with decision makers.
The number of organized meetings is also considered important in the KPI of leads . The manager tracks how many of them lead to the completion of questionnaires or technical specifications that are approved by clients. These KPIs help to evaluate the quality of the activities and leads of managers. The number of submitted CPs, the number of invoices sent, contracts signed and payments received are also recorded as a result.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Do