Free SEO tools that will make positioning easier
Posted: Tue Jan 21, 2025 9:09 am
Why use any tools for positioning? SEO can be divided into three stages (very simply): (1) determining keywords, (2) conducting an analysis of the current page, and (3) making corrections. To perform each of them, you will need tools that will facilitate the positioning of your page.
In this post I will present 11 free SEO tools. There will be SEO plugins for browsers , SEO programs and websites that facilitate positioning. On this SEO list there are both completely free solutions and free to a certain extent - acceptable for positioning on a smaller scale.
SEO Keyword Finder - Google Search
That's right
Google displays phrases similar to our search phrase. Thanks to this "tool" before performing SEO for the website, we can assume what phrases are searched for on the Internet and which ones are worth positioning. We can therefore assume how our (potential) future customers search. We will find these phrases in search suggestions:
Google Search
and at the bottom of the search results:
Google Search
This SEO tool is extremely simple, but it is worth not underestimating it and starting your SEO with it before taking the next steps.
Free SEO tool #1: google.pl
A tool for analyzing the profitability of SEO performance for given phrases - Google Trends
Another SEO tool - or rather a site useful in positioning, belongs again to... of course - Google! Google Trends will allow you to make a more informed decision about how much the search engine suggestions are worth. On this site, we can compare phrases and check, for example, their popularity in different areas of Poland, or how this popularity has changed over the years:
Google Trends
Choosing the right keywords is extremely important in the SEO process. However, this tool should be approached with caution. A phrase that is searched more often is not always better for us. It is worth considering what uae telemarketing data this data shows. The above graph does not show much - apart from the fact that the phrase "SEO" is searched more often than "positioning". But let's look only at the period of a month, not a year:
Google Trends
The interest in the SEO keyword is generally much greater than in the term "positioning", because traffic increases dramatically every week... on Sundays. What could this mean? Maybe that SEO is searched for more often on Sundays in the comfort of home by people who have heard the word for the first time? And are positioning more (or to a similar extent) interesting to employees of companies during the week? So which keyword should you position for?
Of course, the one that suits your target group better, so... it depends
I would simply call the SEO guide for beginners " SEO for beginners ", not " Positioning for beginners "
Free SEO Tool #2: trends.google.com
Ubersuggest - Free SEO Keyword Checker
And what phrase are we currently found for in the search engine? Another SEO tool - Ubbsersuggest - will answer this question. Let's enter the address of our website in it:
Ubersuggest - SEO tool
This free SEO tool also displays the estimated traffic generated by visitors from a given phrase. This way, you can review the competition and draw conclusions as to whether it is worth “copying” something and starting to position for a given phrase. You can also estimate how effectively the page has been found in the search engine so far.
Free SEO Tool #3: neilpatel.com/ubersuggest
Free SEO tool from Google - Search console
Access to the Search Console requires logging in, and you can only “screen” your own site using it. Therefore, before using the tool, you will need authorization, which will allow you to prove to Google that you are the owner of the site.
Search console
The indexing status of pages (image above) is one of many possibilities offered by this free SEO tool from Google . It also allows you to track traffic flowing to you from Google, including keywords you are found for, landing pages, and visitor data (devices, countries).
Free SEO Tool #4: search.google.com/search-console
Page Speed Testing Tools: Google Page Speed Insights and Pingdom
It is a well-known fact that more user-friendly websites are better positioned. So why look for SEO tools , free and paid, that will improve the details , while the overall page looks bad and loads slowly? Long page load times will certainly be felt in the position in search engines. So let's check our website with these two free SEO tools and improve it from a technical perspective.
Both of these tools, in addition to the overall speed rating, will show more details, i.e. which elements are worth improving ( Google's tool is definitely more explicit and direct about it ):
Google Page Speed Insights
Let's use this advice whenever possible.
Free SEO Tool #5: developers.google.com/speed/pagespeed/insights/
Free SEO Tool #6: tools.pingdom.com
SEO META in 1 CLICK - browser plugin
Another free SEO tool is a plugin for the Google Chrome browser. It is a comprehensive tool, very useful for positioning pages. In addition to displaying basic meta tags, such as title and description , the content of which may (but does not have to) be displayed in search results, this free SEO plugin can do much more. It displays, among other things, the number and structure of headings on the page:
SEO META in 1 CLICK
It also shows information about the images contained on the page and their attributes that are important for SEO :
SEO META in 1 CLICK - image information
Also display structured data such as Schema.org and Open Graph:
SEO META in 1 CLICK - structured data
And all this this free SEO plugin offers with just one click , as the name suggests
Free SEO Tool #7: SEO META in 1 CLICK
Free Bulk Bookmark Checker for SEO
Screaming Frog SEO Spider is a free desktop SEO program (with some limitations in the free version ) that allows you to mass check the resources available on our site in terms of their SEO optimization . To put it very simply, this tool collects information similar to that collected by the previously described plugin (SEO meta in 1 click), except that it does it wholesale for the links encountered on the site, not just for one page. This tool is extremely extensive , so it is worth checking its capabilities yourself:
Screaming Frog SEO Spider
Free SEO Tool #8: Screaming Frog SEO Spider
SEO tool to find links to our site
Free Backlink Checker is a tool that enters the area of external link acquisition , where some people in the industry would draw a distinction between the words “SEO” and “positioning”. However, leaving aside the terminology, the presence of links to our site on other, valuable sites can be information for the search engine, thanks to which our site will be placed higher in the search results .
In this post I will present 11 free SEO tools. There will be SEO plugins for browsers , SEO programs and websites that facilitate positioning. On this SEO list there are both completely free solutions and free to a certain extent - acceptable for positioning on a smaller scale.
SEO Keyword Finder - Google Search
That's right
Google displays phrases similar to our search phrase. Thanks to this "tool" before performing SEO for the website, we can assume what phrases are searched for on the Internet and which ones are worth positioning. We can therefore assume how our (potential) future customers search. We will find these phrases in search suggestions:Google Search
and at the bottom of the search results:
Google Search
This SEO tool is extremely simple, but it is worth not underestimating it and starting your SEO with it before taking the next steps.
Free SEO tool #1: google.pl
A tool for analyzing the profitability of SEO performance for given phrases - Google Trends
Another SEO tool - or rather a site useful in positioning, belongs again to... of course - Google! Google Trends will allow you to make a more informed decision about how much the search engine suggestions are worth. On this site, we can compare phrases and check, for example, their popularity in different areas of Poland, or how this popularity has changed over the years:
Google Trends
Choosing the right keywords is extremely important in the SEO process. However, this tool should be approached with caution. A phrase that is searched more often is not always better for us. It is worth considering what uae telemarketing data this data shows. The above graph does not show much - apart from the fact that the phrase "SEO" is searched more often than "positioning". But let's look only at the period of a month, not a year:
Google Trends
The interest in the SEO keyword is generally much greater than in the term "positioning", because traffic increases dramatically every week... on Sundays. What could this mean? Maybe that SEO is searched for more often on Sundays in the comfort of home by people who have heard the word for the first time? And are positioning more (or to a similar extent) interesting to employees of companies during the week? So which keyword should you position for?
Of course, the one that suits your target group better, so... it depends
I would simply call the SEO guide for beginners " SEO for beginners ", not " Positioning for beginners " Free SEO Tool #2: trends.google.com
Ubersuggest - Free SEO Keyword Checker
And what phrase are we currently found for in the search engine? Another SEO tool - Ubbsersuggest - will answer this question. Let's enter the address of our website in it:
Ubersuggest - SEO tool
This free SEO tool also displays the estimated traffic generated by visitors from a given phrase. This way, you can review the competition and draw conclusions as to whether it is worth “copying” something and starting to position for a given phrase. You can also estimate how effectively the page has been found in the search engine so far.
Free SEO Tool #3: neilpatel.com/ubersuggest
Free SEO tool from Google - Search console
Access to the Search Console requires logging in, and you can only “screen” your own site using it. Therefore, before using the tool, you will need authorization, which will allow you to prove to Google that you are the owner of the site.
Search console
The indexing status of pages (image above) is one of many possibilities offered by this free SEO tool from Google . It also allows you to track traffic flowing to you from Google, including keywords you are found for, landing pages, and visitor data (devices, countries).
Free SEO Tool #4: search.google.com/search-console
Page Speed Testing Tools: Google Page Speed Insights and Pingdom
It is a well-known fact that more user-friendly websites are better positioned. So why look for SEO tools , free and paid, that will improve the details , while the overall page looks bad and loads slowly? Long page load times will certainly be felt in the position in search engines. So let's check our website with these two free SEO tools and improve it from a technical perspective.
Both of these tools, in addition to the overall speed rating, will show more details, i.e. which elements are worth improving ( Google's tool is definitely more explicit and direct about it ):
Google Page Speed Insights
Let's use this advice whenever possible.
Free SEO Tool #5: developers.google.com/speed/pagespeed/insights/
Free SEO Tool #6: tools.pingdom.com
SEO META in 1 CLICK - browser plugin
Another free SEO tool is a plugin for the Google Chrome browser. It is a comprehensive tool, very useful for positioning pages. In addition to displaying basic meta tags, such as title and description , the content of which may (but does not have to) be displayed in search results, this free SEO plugin can do much more. It displays, among other things, the number and structure of headings on the page:
SEO META in 1 CLICK
It also shows information about the images contained on the page and their attributes that are important for SEO :
SEO META in 1 CLICK - image information
Also display structured data such as Schema.org and Open Graph:
SEO META in 1 CLICK - structured data
And all this this free SEO plugin offers with just one click , as the name suggests
Free SEO Tool #7: SEO META in 1 CLICK
Free Bulk Bookmark Checker for SEO
Screaming Frog SEO Spider is a free desktop SEO program (with some limitations in the free version ) that allows you to mass check the resources available on our site in terms of their SEO optimization . To put it very simply, this tool collects information similar to that collected by the previously described plugin (SEO meta in 1 click), except that it does it wholesale for the links encountered on the site, not just for one page. This tool is extremely extensive , so it is worth checking its capabilities yourself:
Screaming Frog SEO Spider
Free SEO Tool #8: Screaming Frog SEO Spider
SEO tool to find links to our site
Free Backlink Checker is a tool that enters the area of external link acquisition , where some people in the industry would draw a distinction between the words “SEO” and “positioning”. However, leaving aside the terminology, the presence of links to our site on other, valuable sites can be information for the search engine, thanks to which our site will be placed higher in the search results .