An X post from the Oklahoma Department of Wildlife.
Posted: Tue Jan 21, 2025 8:26 am
Or, there may be new or trending netherlands b2b leads content formats that your audience prefers. According to The 2024 Content Benchmark Report, the top three content formats consumers want brands to focus on this year are short-form video and static images.
A data visualization breaking down the content formats consumers want brands to focus on in 2024. The most common responses is short form video.
Some posts serve to help you meet bigger marketing goals. But even promotional content should be on brand and true to your voice. Remember: Your audience began following you for a reason. Stick with your unique voice and style as much as possible and create content that authentically markets your brand. For example, the Oklahoma Department of Wildlife Conservation has a witty, comedic voice on X (formerly known as Twitter)—a voice that not all similar organizations share.
If you’re not sure what your brand voice is, learn more about fine-tuning your brand’s social persona.
As you conduct your research, make sure to pay attention to the platforms where your content performs the best. You might want to target every social platform, but it’s unrealistic to expect to perform well on all of them. You want to allocate your resources to the platforms that serve your brand and your audience the most.
A data visualization breaking down the content formats consumers want brands to focus on in 2024. The most common responses is short form video.
Some posts serve to help you meet bigger marketing goals. But even promotional content should be on brand and true to your voice. Remember: Your audience began following you for a reason. Stick with your unique voice and style as much as possible and create content that authentically markets your brand. For example, the Oklahoma Department of Wildlife Conservation has a witty, comedic voice on X (formerly known as Twitter)—a voice that not all similar organizations share.
If you’re not sure what your brand voice is, learn more about fine-tuning your brand’s social persona.
As you conduct your research, make sure to pay attention to the platforms where your content performs the best. You might want to target every social platform, but it’s unrealistic to expect to perform well on all of them. You want to allocate your resources to the platforms that serve your brand and your audience the most.