Conversion on property pages; out of every
Posted: Tue Jan 21, 2025 8:09 am
These figures are derived from research into non-real estate websites whose conversion rates have also been analysed. We have compared our figures with the averages of various articles and found them to be realistic, although not exact.
We have broken down the figures by agencies, developers and commercial real estate companies. These three segments serve such different clients that it is necessary to separate the data:
*100 people who view a property, 1.5% leave their details
** Conversion on home pages; out of every 100 people who view a property, chief vp compliance email database 0.3% leave their details
We took 147 real estate websites, where we have access to data, and calculated the average conversion for each one. The industry conversion rate is less than 1%. The best performing websites get around 2-3%, while the worst performing websites get less than 0.3%. The difference is huge and is due to multiple factors: the quality of the traffic, the value of the property, and the website’s approach to conversion, to name a few.
Additionally, we see that highly visited sites with extremely high real estate costs often have much lower conversion rates, as people have no real intention to buy, but are interested in taking a look at the properties.
Impact of COVID
Online tools gain importance
We already explored the current prominence of online tools in the previous chapter Use these tools, but it is important to note the following. The sector has been relatively stagnant for the past 20 years, but with the global COVID-19 pandemic, the innovation of online tools and ways of working have been radically transformed.
We interviewed 10 agencies in 2020. In 2022, all 10 are using tools like Zoom, Google Hangouts/Meet or other video conferencing apps to show properties. Only 2 of the 10 were using the same tools the year before, in 2019.
The real estate sector remains strong
The real estate sector has survived the pandemic better than most other sectors. The pandemic housing boom, which boosted demand from home buyers, contributed to this. Unfortunately, commercial and office properties have been hit the hardest. But even if COVID had an impact on residential sales in early 2020, things have almost globally normalized as we enter 2021.
A good house is selling, just like before the pandemic. Especially in the US, demand is much higher than supply, which has led to a constant increase in prices, especially since 2000.
Mortgage rates around the world, especially in Europe and the US, remained low in 2021 and are projected to remain low until a gradual recovery in 2024. Even in Asia, the lower rates seen in 2020 persisted well into 2021, but unlike Europe and the US, Asia-Pacific property markets are already recovering in 2022, putting the region in the lead for global growth in perspective.
These figures for Europe and the US in particular will encourage more first-time buyers, as well as property investors, to take advantage of lower rates and borrow more cheaply.
We have broken down the figures by agencies, developers and commercial real estate companies. These three segments serve such different clients that it is necessary to separate the data:
*100 people who view a property, 1.5% leave their details
** Conversion on home pages; out of every 100 people who view a property, chief vp compliance email database 0.3% leave their details
We took 147 real estate websites, where we have access to data, and calculated the average conversion for each one. The industry conversion rate is less than 1%. The best performing websites get around 2-3%, while the worst performing websites get less than 0.3%. The difference is huge and is due to multiple factors: the quality of the traffic, the value of the property, and the website’s approach to conversion, to name a few.
Additionally, we see that highly visited sites with extremely high real estate costs often have much lower conversion rates, as people have no real intention to buy, but are interested in taking a look at the properties.
Impact of COVID
Online tools gain importance
We already explored the current prominence of online tools in the previous chapter Use these tools, but it is important to note the following. The sector has been relatively stagnant for the past 20 years, but with the global COVID-19 pandemic, the innovation of online tools and ways of working have been radically transformed.
We interviewed 10 agencies in 2020. In 2022, all 10 are using tools like Zoom, Google Hangouts/Meet or other video conferencing apps to show properties. Only 2 of the 10 were using the same tools the year before, in 2019.
The real estate sector remains strong
The real estate sector has survived the pandemic better than most other sectors. The pandemic housing boom, which boosted demand from home buyers, contributed to this. Unfortunately, commercial and office properties have been hit the hardest. But even if COVID had an impact on residential sales in early 2020, things have almost globally normalized as we enter 2021.
A good house is selling, just like before the pandemic. Especially in the US, demand is much higher than supply, which has led to a constant increase in prices, especially since 2000.
Mortgage rates around the world, especially in Europe and the US, remained low in 2021 and are projected to remain low until a gradual recovery in 2024. Even in Asia, the lower rates seen in 2020 persisted well into 2021, but unlike Europe and the US, Asia-Pacific property markets are already recovering in 2022, putting the region in the lead for global growth in perspective.
These figures for Europe and the US in particular will encourage more first-time buyers, as well as property investors, to take advantage of lower rates and borrow more cheaply.