BotBonnie | Conversational Marketing Platform
Posted: Tue Jan 21, 2025 6:52 am
Products Used:
Table of Contents：
Optimize service flow and customer experience with LINE automation
Drive tangible sales growth with conversational marketing
Further cross-channel AI marketing applications
As Taiwan’s largest online nutritionist platform, Cofit aims to eradicate obesity and the three-highs around the world by helping people change their habits for a healthier life. To more effectively reach its target audiences and improve its user experience, Cofit chose to adopt Appier’s solution, which enables the brand to leverage cross-channel marketing strategies to drive engagement and growth. The following sections detail how Cofit utilized Appier’s technology to optimize its service flow and achieve sales growth. The brand also shares its future plans for AI applications in cross-channel marketing.
Optimize service flow and customer experience with LINE automation
Cofit adopted Appier’s BotBonnie conversational marketing platform and bolivia phone number data designed a comprehensive automated service flow for new customers. From joining the LINE OA and booking an appointment to the initial 1-on-1 consultation with a nutritionist, the automated system provided customers with reminders for every step of the way, ensuring that they were always able to receive the guidance and support they needed. This not only significantly increased Cofit’s booking completion rate, but also reduced customer no-shows and created a smoother service flow. As a result, Cofit saw great improvement in overall customer experience and brand trust. Cofit’s automated multi-phase reminder system also ensured more precise and efficient service. The brand was able to better manage customers’ expectations, as well as offer personalized suggestions and plans to further boost customer satisfaction and loyalty. Cofit has continued to optimize its automations with the help of data analyses and customer feedback, ensuring the performance, efficiency, and accessibility of the service flow.
Drive tangible sales growth with conversational marketing
Cofit leveraged conversational marketing to convert potential customers into paying customers with great success. By delivering timely discounts and auto-replies to FAQs in LINE, Cofit was able to significantly reduce customers’ time to decision and drive them to purchase at the right time. This not only resulted in higher conversion rates, but also brought around 150 thousand [1] in automatic revenue growth during the expansion period. In addition, Cofit also identified customers who had not made repeat purchases and retargeted them with holiday campaigns and promotions. This was effective in boosted repurchase rates and resulted in 7.2x [2] revenue growth.
Table of Contents：
Optimize service flow and customer experience with LINE automation
Drive tangible sales growth with conversational marketing
Further cross-channel AI marketing applications
As Taiwan’s largest online nutritionist platform, Cofit aims to eradicate obesity and the three-highs around the world by helping people change their habits for a healthier life. To more effectively reach its target audiences and improve its user experience, Cofit chose to adopt Appier’s solution, which enables the brand to leverage cross-channel marketing strategies to drive engagement and growth. The following sections detail how Cofit utilized Appier’s technology to optimize its service flow and achieve sales growth. The brand also shares its future plans for AI applications in cross-channel marketing.
Optimize service flow and customer experience with LINE automation
Cofit adopted Appier’s BotBonnie conversational marketing platform and bolivia phone number data designed a comprehensive automated service flow for new customers. From joining the LINE OA and booking an appointment to the initial 1-on-1 consultation with a nutritionist, the automated system provided customers with reminders for every step of the way, ensuring that they were always able to receive the guidance and support they needed. This not only significantly increased Cofit’s booking completion rate, but also reduced customer no-shows and created a smoother service flow. As a result, Cofit saw great improvement in overall customer experience and brand trust. Cofit’s automated multi-phase reminder system also ensured more precise and efficient service. The brand was able to better manage customers’ expectations, as well as offer personalized suggestions and plans to further boost customer satisfaction and loyalty. Cofit has continued to optimize its automations with the help of data analyses and customer feedback, ensuring the performance, efficiency, and accessibility of the service flow.
Drive tangible sales growth with conversational marketing
Cofit leveraged conversational marketing to convert potential customers into paying customers with great success. By delivering timely discounts and auto-replies to FAQs in LINE, Cofit was able to significantly reduce customers’ time to decision and drive them to purchase at the right time. This not only resulted in higher conversion rates, but also brought around 150 thousand [1] in automatic revenue growth during the expansion period. In addition, Cofit also identified customers who had not made repeat purchases and retargeted them with holiday campaigns and promotions. This was effective in boosted repurchase rates and resulted in 7.2x [2] revenue growth.