What link strategy options work in 2020-2021?

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One of the most important components of SEO, especially for the West, is nothing other than link promotion of the site. The most important thing during a crisis is not to lose the dynamics of the link profile, so that when budgets and time appear, you can build links in the usual mode, and not panic to catch up and restore the former dynamics. The ideal option in 2021 would be to completely preserve not only the dynamics, which can be pumped up by crowdfunding and submissions, but also budgets for purchasing outreach, PBN and other powerful and expensive links.



To understand how best to build a link strategy for 2021, let's look at last year's experience. As practice has shown, our clients in 2020 were divided into three conditional camps:

1. Reducing link budgets
These clients have reduced their link budget or stopped working on links altogether. Most of them have given up outreach, guest posts, networks and other links in favor of maintaining spain email list momentum: they have started buying crowd, submissions and thematic link packages. This strategy has allowed them to maintain link momentum for further boosting when lockdowns recede and their business can work at full capacity again. I will give a couple of examples, with the permission of the clients:


Link strategy built on budget reduction

Very competitive top betting in Africa and beyond. The client ordered crowd and submissions.

Confidently maintaining the top 10 with a minimal link budget is an excellent result!




And this is a webmaster's site for Amazon with non-seasonal goods. He ordered only crowd for a year, he had to give up guest posts because his site is about active recreation, and the demand for these goods fell, which is logical.

As a result - also a confident top-10 throughout the year! I am sure that after the crisis is over, his investments in his site will pay off well!