3. Establish a social media approval timeline

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Beyond creatives, Sprout canada b2b leads enables you to save common replies to customer questions and concerns so you can address concerns quickly without having to freestyle or risk pointing customers in the wrong direction. You can also create social media templates for frequently used responses.

Not having to scramble for content is one of the biggest benefits of establishing a social media approval process. Ideally, your approval process should empower you to stick to a specific schedule. You should have a specified timeline for posts (think: how many per day or week).

Also consider how long it takes for content to get approved. Doing this is especially important when you’re running time-sensitive social media campaigns.

For example, you might expect a post to be approved within 24 or 48 hours after it’s submitted for publication. This gives your team members a bit of breathing room in terms of their schedule but also guarantees they act on time.

Sprout’s Publishing calendar provides a birds-eye view of your content calendar (by day, week and month) at any given time. This let’s everyone on your social team and in your approval workflow know what’s up for publication and what still needs approval.

Sprout’s social media content calendar interface with various scheduled posts displayed across a week view. The posts contain coffee-related images and text.
But we’re all human and sometimes things slip through the cracks. That’s where Sprout’s automated notification system comes in to support your team:

Wake up to a daily digest of posts needing review in the next 24 hours
Get hourly reminders for pending approvals
Authors get a heads-up if a post misses its approval window
These smart alerts work hand-in-hand with your publishing calendar and keep your approval process humming along when you’re offline.