How to improve engagement on YouTube?
Posted: Tue Jan 21, 2025 6:26 am
Improving engagement requires a thorough analysis of the YouTube channel. What is the audience reached, what is the quality of the content offered, what are the effective techniques implemented by competitors, what is the linearity of the content, what is the characteristic universe of the channel, etc. These are the different questions that must be taken into account in the overall analysis of a YouTube channel.
1. Know your audience to improve the engagement ratio
To improve engagement on YouTube, you must first understand your audience. YouTube has made available to content creators a tool that allows them to take stock of their audience by analyzing the most relevant indicators: YouTube Analytics .
Watch time , which corresponds to the total number of hours spent watching each video and the average time per person,
The number of views , which counts clicks on a video for at least 30 seconds of video,
Time spent viewing content,
Information about users watching the video. It can be classified by age, sex and geographic location,
Interactions with each video, such as likes/dislikes, comments, etc.
The medium on which the videos are viewed. Are they viewed from external sources, a vp facility manager email database YouTube search, video suggestions, etc.?
The type of device used for viewing: mobile or computer?
Once this data has been collected, it is important to draw conclusions in order to adapt the content to the target audience.
2. Reference competitors
When doing audience analysis, it is important to check what is being done on channels in the same niche. You need to identify competitors and then identify good practices : which videos are the most viewed, what is their main format, who are they aimed at, how long are they, etc. But be careful, the goal here is not to copy another channel's content, especially since a content creator's audience consumes their videos primarily for their identity and unique universe.
3. Use hashtags
Effective indexing of a channel on YouTube increases its visibility for users in search engines. It is therefore necessary to optimize it by using hashtags in the title and description of the video. They make videos accessible to an audience that asks about a specific topic. Adding hashtags to a video description gives it more visibility . Although they are not the main criterion for good SEO, they are nevertheless a determining factor in the positioning of a video in search results. By using, for example, broad hashtags, the chances of attracting a new audience are greater, which increases your engagement rate.
1. Know your audience to improve the engagement ratio
To improve engagement on YouTube, you must first understand your audience. YouTube has made available to content creators a tool that allows them to take stock of their audience by analyzing the most relevant indicators: YouTube Analytics .
Watch time , which corresponds to the total number of hours spent watching each video and the average time per person,
The number of views , which counts clicks on a video for at least 30 seconds of video,
Time spent viewing content,
Information about users watching the video. It can be classified by age, sex and geographic location,
Interactions with each video, such as likes/dislikes, comments, etc.
The medium on which the videos are viewed. Are they viewed from external sources, a vp facility manager email database YouTube search, video suggestions, etc.?
The type of device used for viewing: mobile or computer?
Once this data has been collected, it is important to draw conclusions in order to adapt the content to the target audience.
2. Reference competitors
When doing audience analysis, it is important to check what is being done on channels in the same niche. You need to identify competitors and then identify good practices : which videos are the most viewed, what is their main format, who are they aimed at, how long are they, etc. But be careful, the goal here is not to copy another channel's content, especially since a content creator's audience consumes their videos primarily for their identity and unique universe.
3. Use hashtags
Effective indexing of a channel on YouTube increases its visibility for users in search engines. It is therefore necessary to optimize it by using hashtags in the title and description of the video. They make videos accessible to an audience that asks about a specific topic. Adding hashtags to a video description gives it more visibility . Although they are not the main criterion for good SEO, they are nevertheless a determining factor in the positioning of a video in search results. By using, for example, broad hashtags, the chances of attracting a new audience are greater, which increases your engagement rate.