Could the metaverse shape the future of influencer marketing?

[Dimaeiya333]

The influencer marketing sector has been growing steadily in recent years and is expected to be worth around €15 billion by 2022. However, the entire world of media and marketing will be profoundly disrupted in the coming years by the emergence of a new phenomenon: the metaverse. Between a science fiction setting and a revolutionary communication tool, let's discover together what this new virtual universe represents, as well as the changes it will bring about in the world of influencer marketing.


The Metaverse: What Exactly Is It?
The concept of metaverse
The metaverse is a virtual reality space where users can interact with each other. In simple terms, the metaverse is a parallel world, a physical representation of the web, accessible through a virtual reality headset, and which has its own independent economy, thanks to the blockchain.

The concept of the metaverse is based on 3 fundamental elements

Virtual Reality : This alternative world will be accessible through augmented reality tools, such as virtual reality glasses or VR headsets.
Blockchain : The economy of the metaverse is based on this decentralized data transfer vp audit email database technology that enables the creation of virtual currency and the exchange of NFTs.
Web 3.0 – The metaverse is seen as the next version of the Web 2.0 we know today. The notion of Web 3.0 is based on the principle of being able to own “parts” of the Internet.
The metaverse will also allow for the materialization of one of the most popular digital products today: NFTs. These non-fungible tokens are cryptographic identification keys that allow the possession of any digital object, such as an image, a video or an audio file.

The beginnings of the metaverse
A contraction of the Greek word meta - meaning change and transformation - and universe, the term metaverse was first introduced by writer Neal Stephenson in 1992. In his novel Snow Crash, the author used it to refer to the dystopian world he imagined in which humans and virtual avatars meet and move together.

Aside from the world of fiction, the first industry to really implement the metaverse was the video game industry .

In 2003, the world was introduced to the future with the launch of the Second Life game . This simulation remains the closest thing to what the metaverse could be: a virtual world somewhere between social media and video games.

3 years later, another precursor to the metaverse was born: Roblox . This seemingly childish license is actually much more than a game. It is a community ecosystem in which players can create, have fun, and interact with their friends.