Five essential B2B marketing strategies. Have you acquired these new skills?
Posted: Tue Jan 21, 2025 5:53 am
Having a sound strategy is key to improving your B2B marketing effectiveness. Today we will explore the five most important B2B marketing strategies to increase your leads, ROI, and most importantly, sales.
1. Dig deep when determining your user base
B2B marketers often adopt a wide-net strategy when determining their user base. This is a real waste of marketing money. In fact, you can narrow your customer base through "precision strategy". For example, Lululemon, although not a B2B company, does this very well. Their marketing team will create an image for the target customer, such as: "Duke" - a 35-year-old "sports adventurer" who is keen on skiing and surfing, and "Ocean" - a 32-year-old single professional woman with an annual salary of $100,000. Although it sounds silly to create a false image for your target customer, it can help you understand their thinking mode and make marketing decisions that resonate more.
2. Get feedback
As a marketer, not doing customer research and investigating your target group is like flying a plane blindfolded. Be sure to get feedback from your target customers, and remember that this is not something you can italy telegram number database do or not. B2B marketing must be driven by data. When you don't fully understand your customers, all marketing strategies are equivalent to blind men touching an elephant. One of the best ways to get feedback is to conduct surveys and analyses on your own marketing methods, which can bring you a lot of useful data related to events, conferences, and trade shows.
3. Expand sales channels.
The reason why B2B marketing strategies are different from B2C is that it takes much longer to get a customer. This is caused by many reasons: it takes more time for customers to understand products or services, general purchasers are senior company executives, and budget allocation and approval are a long process. However, many B2B marketers will set up a short-term sales plan because they all feel that such a short-term plan can promote transactions faster. But this is not conducive to the long-term operation of B2B marketing. Here I summarize 3 effective ways to help you cultivate your potential customers by expanding sales channels:
1. Dig deep when determining your user base
B2B marketers often adopt a wide-net strategy when determining their user base. This is a real waste of marketing money. In fact, you can narrow your customer base through "precision strategy". For example, Lululemon, although not a B2B company, does this very well. Their marketing team will create an image for the target customer, such as: "Duke" - a 35-year-old "sports adventurer" who is keen on skiing and surfing, and "Ocean" - a 32-year-old single professional woman with an annual salary of $100,000. Although it sounds silly to create a false image for your target customer, it can help you understand their thinking mode and make marketing decisions that resonate more.
2. Get feedback
As a marketer, not doing customer research and investigating your target group is like flying a plane blindfolded. Be sure to get feedback from your target customers, and remember that this is not something you can italy telegram number database do or not. B2B marketing must be driven by data. When you don't fully understand your customers, all marketing strategies are equivalent to blind men touching an elephant. One of the best ways to get feedback is to conduct surveys and analyses on your own marketing methods, which can bring you a lot of useful data related to events, conferences, and trade shows.
3. Expand sales channels.
The reason why B2B marketing strategies are different from B2C is that it takes much longer to get a customer. This is caused by many reasons: it takes more time for customers to understand products or services, general purchasers are senior company executives, and budget allocation and approval are a long process. However, many B2B marketers will set up a short-term sales plan because they all feel that such a short-term plan can promote transactions faster. But this is not conducive to the long-term operation of B2B marketing. Here I summarize 3 effective ways to help you cultivate your potential customers by expanding sales channels: