8 content formats that will bring you closer to your audience
Posted: Tue Jan 21, 2025 5:28 am
Today, it is necessary to go further to achieve a friendly relationship between your website and the people who visit it. It is important to be up to date and dare to offer something more than just text and image content. If you want to get closer to your audience and improve their experience when visiting your page, consider using the following formats that will bring you closer to your audience.
1.- Infographics. With this option you will keep your overseas chinese in usa data followers away from boredom. These elements are usually shared a lot on the Internet, since users like to learn or receive new information through images, as the Entrepreneur site points out. Thus, in addition to satisfying your visitors, you will also increase your chances of reaching other people, since they are usually shared a lot. Easel.ly and Piktochart are two examples of tools that you can use to create your infographics.
2.- Slides. People remember 80% of what they see and do and only 20% of what they read, according to figures from the Neomam study compiled by the Content Marketing Institute . Therefore, this interactive option is excellent for leaving an impression on your visitors. It allows you to balance the amount of text with images, graphics and other elements. Some tools to achieve your slides are: SlideShare , Prezi , Oomfo and Knovio .
3.- Tests or questionnaires. You have probably come across a title like: “How much do you know about geography? Can you pass this primary school exam? or Answer these questions to learn more about your personality”. Well, this is one of the formats that will bring you closer to your audience while keeping them entertained. If necessary, some people will even provide their email address to receive their results.
4.- Short videos. Offering videos that last a few minutes, in which you are able to offer useful information and invite people to take action, is a great option to include in your content, especially on social media. Explain how to make a dessert, how to plant an avocado seed or how to make crafts in simple, brief and clear steps. This type of content will increase in popularity precisely in 2016, according to marketing specialists.
5.- Newsletter. This is a newsletter that you send periodically to your users or subscribers via email. It serves to keep your followers informed about new updates on your website or blog: new posts, news, promotions and more. Without a doubt, it is one of the formats that will bring you closer to your audience with greater certainty. Remember not to bombard inboxes, as the result will be counterproductive.
6.- Podcasts. This is a way to offer content through audio files, as if you had your own space on the radio. In addition to giving variety to your page and bringing it closer to the multimedia format , it is a way for your users to consume your content from their computer, cell phone or MP3 player, even outside the home, with their headphones on. Choose a pleasant voice and music that goes well with your brand profile.
7.- News. Having a news section is a way to keep your users up to date with what is happening with your site or your brand. You can report on events, contests, international meetings and much more. For example, if you have a publishing house, add to your news the birthdays of the most famous authors, deaths and book fairs. This will make you become a cultural guide for book lovers.
8.- Video storytelling . Stories will always attract the user's attention, and it is also a way to show the human side of your company or business. How about producing short videos where you tell emotional and interesting stories, while delicately adding an appearance or mention of your product or brand? Use tools like YouTube, Vine and Google Hangouts.
1.- Infographics. With this option you will keep your overseas chinese in usa data followers away from boredom. These elements are usually shared a lot on the Internet, since users like to learn or receive new information through images, as the Entrepreneur site points out. Thus, in addition to satisfying your visitors, you will also increase your chances of reaching other people, since they are usually shared a lot. Easel.ly and Piktochart are two examples of tools that you can use to create your infographics.
2.- Slides. People remember 80% of what they see and do and only 20% of what they read, according to figures from the Neomam study compiled by the Content Marketing Institute . Therefore, this interactive option is excellent for leaving an impression on your visitors. It allows you to balance the amount of text with images, graphics and other elements. Some tools to achieve your slides are: SlideShare , Prezi , Oomfo and Knovio .
3.- Tests or questionnaires. You have probably come across a title like: “How much do you know about geography? Can you pass this primary school exam? or Answer these questions to learn more about your personality”. Well, this is one of the formats that will bring you closer to your audience while keeping them entertained. If necessary, some people will even provide their email address to receive their results.
4.- Short videos. Offering videos that last a few minutes, in which you are able to offer useful information and invite people to take action, is a great option to include in your content, especially on social media. Explain how to make a dessert, how to plant an avocado seed or how to make crafts in simple, brief and clear steps. This type of content will increase in popularity precisely in 2016, according to marketing specialists.
5.- Newsletter. This is a newsletter that you send periodically to your users or subscribers via email. It serves to keep your followers informed about new updates on your website or blog: new posts, news, promotions and more. Without a doubt, it is one of the formats that will bring you closer to your audience with greater certainty. Remember not to bombard inboxes, as the result will be counterproductive.
6.- Podcasts. This is a way to offer content through audio files, as if you had your own space on the radio. In addition to giving variety to your page and bringing it closer to the multimedia format , it is a way for your users to consume your content from their computer, cell phone or MP3 player, even outside the home, with their headphones on. Choose a pleasant voice and music that goes well with your brand profile.
7.- News. Having a news section is a way to keep your users up to date with what is happening with your site or your brand. You can report on events, contests, international meetings and much more. For example, if you have a publishing house, add to your news the birthdays of the most famous authors, deaths and book fairs. This will make you become a cultural guide for book lovers.
8.- Video storytelling . Stories will always attract the user's attention, and it is also a way to show the human side of your company or business. How about producing short videos where you tell emotional and interesting stories, while delicately adding an appearance or mention of your product or brand? Use tools like YouTube, Vine and Google Hangouts.