Building an effective marketing machine requires

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Some companies segment customers based on their pain points. This approach can be effective for generating leads, but you'll need additional insights to drive customer loyalty and gain repeat customers.

Set strategic goals
long-term commitment and a holistic view of your business activities.

Simply put, it takes more than focusing your efforts on a single australia consumer mobile number list campaign or event and planning everything around it. Instead, you should set long-term strategic goals and design a workflow that supports those goals. Consider usingaction plan templateserve as a blueprint for your team outlining how to achieve certain goals.

Take Nike, for example. While its business goals are similar to those of most companies (e.g., acquiring more customers), the company has a workflow that allows it to track, optimize, and personalize every step of the customer journey, notes HBR.

His efforts complement and reinforce each other, triggering a series of actions that drive his overall marketing strategy.

marketing strategy
To implement this approach, you will need toidentify and segment your target audience, create a customer journey map and set strategic goals. You will then design a marketing workflow, or a series of steps you need to take to achieve the desired results at different stages of the customer journey.