How to effectively repurpose content?
Posted: Tue Jan 21, 2025 5:26 am
Most marketers take their high-performing blog posts and turn them into infographics. Infographics are a great content format because they are shareable and versatile. You can send them out as part of your newsletter or e-book, or share them as standalone content on various social channels.
You can find high-performing blog posts through usa consumer mobile number list Analytics (web and social). Let's say your most successful blog post is a step-by-step guidehow to start a blog. Since it is long-term content, creating an e-book is an ideal option. HubSpot and the General Assembly eBook are good examples.
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They promote the e-book as a free guide, including easy-to-follow checklists and an 8-part planner that guarantees success. You can also include tip sheets, charts, and other visuals to make the content engaging and informative.
C. Choose the best format
Assuming you now have a topic in mind, the next step is to find the right format. There are a variety of formats you can use, but the most popular are PDF files and HTML-coded web pages . Here are some of the best ideas you can use.
E-books : A content format that can help you establish your online reputation as an expert. You can teach your audience how to achieve their goals or offer a solution to their problems. Klood’s e-book “The Beginner’s Guide to WordPress” is a great example. It covers everything you need to know about WordPress — from the creation process tooptimizing your landing page for conversion.
content gating
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White Papers : E-books are great for creating guides for a broad audience. A white paper is the best content format to use if you’re targeting CEOs and other top-level executives. They often contain in-depth research or academic reports on a specific niche.
You can find high-performing blog posts through usa consumer mobile number list Analytics (web and social). Let's say your most successful blog post is a step-by-step guidehow to start a blog. Since it is long-term content, creating an e-book is an ideal option. HubSpot and the General Assembly eBook are good examples.
Image source
They promote the e-book as a free guide, including easy-to-follow checklists and an 8-part planner that guarantees success. You can also include tip sheets, charts, and other visuals to make the content engaging and informative.
C. Choose the best format
Assuming you now have a topic in mind, the next step is to find the right format. There are a variety of formats you can use, but the most popular are PDF files and HTML-coded web pages . Here are some of the best ideas you can use.
E-books : A content format that can help you establish your online reputation as an expert. You can teach your audience how to achieve their goals or offer a solution to their problems. Klood’s e-book “The Beginner’s Guide to WordPress” is a great example. It covers everything you need to know about WordPress — from the creation process tooptimizing your landing page for conversion.
content gating
Image source
White Papers : E-books are great for creating guides for a broad audience. A white paper is the best content format to use if you’re targeting CEOs and other top-level executives. They often contain in-depth research or academic reports on a specific niche.