Meta launches new features that bring benefits to video marketers
Posted: Tue Jan 21, 2025 5:17 am
In early June 2022, Meta released information about the latest features for Facebook and Instagram Reels. New creative tools make it easier to create, edit, and schedule upcoming Reels. While for Facebook, Meta is introducing Reels globally to the feed, on Instagram, clips will be extended to 90 seconds, custom audio can be imported, and interactive stickers can be added.
Here's what's new in Facebook Reels
There are some new features for the Creator Studio desktop: Whereas previously creators could only create, edit and publish Reels via iOS or Android, this is now possible via the web browser. In addition, a few different video formats can be tested. For example, it is now possible to create Facebook Reels directly from recorded live videos or longer-form content with the Creator Studio. This can be a big advantage especially for gaming video creators, who can cut live clips into a 60-second vertical video thanks to the dual function for the game and creator cameras.
Image: Meta
New audio features also allow you to comment on videos from now on chief vice president marketing officer email database or have text read aloud by different digital voices thanks to text-to-speech conversion . Sound synchronization, meanwhile, synchronizes videos to the rhythm of the selected song.
Image: Meta
Here's what's new in Instagram Reels
Instagram introduced the short-form video feature “Reels” in hopes of keeping up with TikTok’s growing popularity. TikTok is now its main competitor when it comes to user attention and creator content via short videos. And in fact, Instagram Reels is now the app’s fastest-growing feature worldwide, with over 675.3 million users according to Google.
Instagram CEO Adam Mosseri also announced four new features for the app in early June 2022. In a tweet, he said : “Some fun new features built for creators that make it easier to engage and share,” emphasizing the importance of creators to the industry. His message is clear: Instagram cares!
The new ability to pin up to three posts to your profile is your favorite update, you said, because it gives everyone more creative freedom to express themselves through their profile. If you now want to pin a post, it’s as easy as clicking the three dots on the right edge of each photo. There you can select “Pin to your profile.” A little pin indicates that the post has been pinned.
Additionally, creators and users can now upload videos up to 90 seconds long. This is a 600% increase in length limits , as Reels were initially limited to 15 seconds. Reels ads are now expanded to a maximum of 60 seconds.
Here's what's new in Facebook Reels
There are some new features for the Creator Studio desktop: Whereas previously creators could only create, edit and publish Reels via iOS or Android, this is now possible via the web browser. In addition, a few different video formats can be tested. For example, it is now possible to create Facebook Reels directly from recorded live videos or longer-form content with the Creator Studio. This can be a big advantage especially for gaming video creators, who can cut live clips into a 60-second vertical video thanks to the dual function for the game and creator cameras.
Image: Meta
New audio features also allow you to comment on videos from now on chief vice president marketing officer email database or have text read aloud by different digital voices thanks to text-to-speech conversion . Sound synchronization, meanwhile, synchronizes videos to the rhythm of the selected song.
Image: Meta
Here's what's new in Instagram Reels
Instagram introduced the short-form video feature “Reels” in hopes of keeping up with TikTok’s growing popularity. TikTok is now its main competitor when it comes to user attention and creator content via short videos. And in fact, Instagram Reels is now the app’s fastest-growing feature worldwide, with over 675.3 million users according to Google.
Instagram CEO Adam Mosseri also announced four new features for the app in early June 2022. In a tweet, he said : “Some fun new features built for creators that make it easier to engage and share,” emphasizing the importance of creators to the industry. His message is clear: Instagram cares!
The new ability to pin up to three posts to your profile is your favorite update, you said, because it gives everyone more creative freedom to express themselves through their profile. If you now want to pin a post, it’s as easy as clicking the three dots on the right edge of each photo. There you can select “Pin to your profile.” A little pin indicates that the post has been pinned.
Additionally, creators and users can now upload videos up to 90 seconds long. This is a 600% increase in length limits , as Reels were initially limited to 15 seconds. Reels ads are now expanded to a maximum of 60 seconds.